Why Study Languages? The newest book by Gabrielle Hogan-Brun from Bristol University is out now.
In this week’s podcast, Nathalie Danon joins Gabriella Ferenczi to discuss marketing, business, delegating vs outsourcing, and why resilience and a vivid imagination are vital skills when it comes to marketing our language business.
Just imagine this: A person stumbles across your website in the online universe. They take the time and effort to check out who you are, they spend some time on your site and maybe, they start to toy with the idea that you could potentially help them. They’re not yet ready to buy, but they’re…… Continue reading Use an email opt-in offer to convert anonymous online visitors into email subscribers
In episode number 8 of Marketing Nuggets with Gabriella Ferenczi, I talked about what SEO actually was. I also shared 3 things to pay attention to when you create content for your website. In this next episode, I want to continue by sharing with you 3 more steps you can take to make sure your…… Continue reading Tips for a Google friendly & User Friendly Website
SEO stands for search engine optimization. In nutshell, this is the practice of growing your website’s visibility to make sure that search engines like Google will display your site, as high up on the search results page as possible – and here’s the deal – without you paying a penny. In the eighth episode of…… Continue reading Show up on Google without paying a penny. Time to talk SEO
Many fellow language professionals are opposed to marketing. They think it is something pushy or scammy. I get it. But the kind of marketing I like is very different. Not pushy, not spammy, not salesy. There are so many wonderful language professionals I know who have an amazing service on offer, yet they struggle to find clients…… Continue reading It is your responsibility to find your target market
The other day, I was interviewed by branding consultant Bryn Bonino. Bryn runs a website called Make a Leap. It’s a place where you’ll find many other inspiring interviews with language educators who made the leap from teacher to entrepreneur. I was so pleased to be the most recent interviewee of Bryn. She asked me…… Continue reading Pursuing What You’re Meant To Do As A Language Teacher
Graphic design is key to building a professional brand. Being consistent in your marketing collateral allows your brand to be easily recognisable. It tells potential customers what you’re all about — and whether you’re the right fit for them. You can spot cheap design from miles. And you certainly don’t want to look cheap. It…… Continue reading The power of original, professional design – and how to avoid Canva overwhelm
Copy is the words we use when talking about our language business. Copy is everywhere. Our website, our newsletters, e-mail subject lines, blog post titles, video descriptions, social media captions, service descriptions, our LinkedIn profile, our business cards, the list is honestly, endless. As language professionals, we all love words. But I feel that writing authentic…… Continue reading 2 Common Copywriting Mistakes to Avoid
Paid advertising – you might say that it’s just way too complicated, too techy. You might say that there are agencies who specialise in doing paid ad campaigns for you. Why would you want to learn how to do it yourself? I hear you. You know, we always have 2 options: 1. Hire it out2.…… Continue reading You have a great service, a great product. Paid advertising is like paying for postage to get it delivered to the right people