Ludovica Marchionni shares her experience on networking. If you’ve been thinking about starting to network but you’re on the fence, it’s a must-read.
Blog
The USP is You – Timea Kadar’s new book is out
A book recommendation for fellow language professionals and for any entrepreneur who struggles to articulate how they are different to others. Here’s my review and some of my own take-aways from the book.
6 ideas to create time for what matters most
Featuring Carolina Lopes who spent 6 months with me as a personal assistant and back-office manager. She created time in my life I never new I had by optimising my work processes and by introducing me to a new calendar management system that works like a charm.
GRAPHIC DESIGN IN DIGITAL MARKETING. How to create simple yet effective designs for your brand
Featuring Lorenza Picco who excels at creating beautiful designs that are consistent with a company’s brand and values.
COPYRIGHT AND IMAGES. ‘Can I use this photo?’
Featuring Alice Plebs who did an extensive research on the best practices of finding images and visual material for blogs and social media.
How to avoid the spam/promo folder and reach people’s inboxes with our emails
In this week’s podcast, email marketing expert Adrian Savage joins Gabriella Ferenczi to discuss all things email marketing. Adrian explains why and how open rates matter, why authentication of your email marketing tools is crucial, and how you can nurture your reputation as an email marketer to increase the likelihood of your emails landing in…… Continue reading How to avoid the spam/promo folder and reach people’s inboxes with our emails
How a multilingual website can help you sell more and increase your credibility
In this week’s podcast, Stirling Austin joins me to discuss why our language skills should be treated as valuable business assets that we can productise in many different ways. He demonstrates how a multilingual website can help us to widen our business offering.
Marketing as an introvert, and how guest blogging can help you get your language business in front of the right audience
In this week’s podcast, Bryn Bonino joins me to discuss the power of meaningful online connections, what guest blogging actually is, and why the right mindset is crucial to marketing success.
Why the curse of knowledge is getting in the way of marketing your language business
In this week’s podcast, Timea Kadar joins Gabriella Ferenczi to discuss marketing, storytelling, and the challenges of writing for our business. Timea is a marketing consultant at the award-winning Francis Cooper Marketing Consultancy. She has been in marketing for over 20 years, and she was involved in thousands of successful marketing campaigns. She organises sell-out…… Continue reading Why the curse of knowledge is getting in the way of marketing your language business
Why Study Languages?
Why Study Languages? The newest book by Gabrielle Hogan-Brun from Bristol University is out now.
Gabriella Ferenczi 