Featuring Lorenza Picco who excels at creating beautiful designs that are consistent with a company’s brand and values.
Blog
COPYRIGHT AND IMAGES. ‘Can I use this photo?’
Featuring Alice Plebs who did an extensive research on the best practices of finding images and visual material for blogs and social media.
How to avoid the spam/promo folder and reach people’s inboxes with our emails
In this week’s podcast, email marketing expert Adrian Savage joins Gabriella Ferenczi to discuss all things email marketing. Adrian explains why and how open rates matter, why authentication of your email marketing tools is crucial, and how you can nurture your reputation as an email marketer to increase the likelihood of your emails landing in…… Continue reading How to avoid the spam/promo folder and reach people’s inboxes with our emails
How a multilingual website can help you sell more and increase your credibility
In this week’s podcast, Stirling Austin joins me to discuss why our language skills should be treated as valuable business assets that we can productise in many different ways. He demonstrates how a multilingual website can help us to widen our business offering.
Marketing as an introvert, and how guest blogging can help you get your language business in front of the right audience
In this week’s podcast, Bryn Bonino joins me to discuss the power of meaningful online connections, what guest blogging actually is, and why the right mindset is crucial to marketing success.
Why the curse of knowledge is getting in the way of marketing your language business
In this week’s podcast, Timea Kadar joins Gabriella Ferenczi to discuss marketing, storytelling, and the challenges of writing for our business. Timea is a marketing consultant at the award-winning Francis Cooper Marketing Consultancy. She has been in marketing for over 20 years, and she was involved in thousands of successful marketing campaigns. She organises sell-out…… Continue reading Why the curse of knowledge is getting in the way of marketing your language business
Why Study Languages?
Why Study Languages? The newest book by Gabrielle Hogan-Brun from Bristol University is out now.
Marketing is useless. (Unless you have a solid business strategy)
In this week’s podcast, Nathalie Danon joins Gabriella Ferenczi to discuss marketing, business, delegating vs outsourcing, and why resilience and a vivid imagination are vital skills when it comes to marketing our language business.
Use an email opt-in offer to convert anonymous online visitors into email subscribers
An opt-in offer is a valuable, relevant freebie that you offer your website visitors in exchange for their contact information.
A great freebie can do a lot of things for you. It establishes trust and goodwill with your new subscriber. It demonstrates that you care about your customer and that you understand them and their values, their world view. Tune in for more and learn how to decide what to offer as a freebie to your website visitors.
Tips for a Google friendly & User Friendly Website
Building on the previous post on SEO, I’m sharing with you 3 further steps you can take to make sure your language business website is Google friendly – meaning, Google can find it easily and show it to people who’re looking for just you.
Gabriella Ferenczi 