If you offer your services to anyone and everyone, you might end up speaking to no-one.
I was asked to contribute to a soon-to-be-published book on how to grow your reputation, by internationally recognised marketing expert Timea Kadar. My piece will be a case study on how to start an event.
2018 was full of ups and downs, challenges and successes, surprises and disappointments, sad and joyous moments, and the occasional overwhelm. I've not really had any goals or plans that I stuck to. I let most things evolve spontaneously, went with the flow and listened to my intuition. My highlights from 2018: Seeing my clients … Continue reading What a year it’s been …
What can we do to make the language training process more effective in international companies and organisations? Here's what I've seen over the past 10 years of working with corporate clients in the finance industry. Big international corporations who recognise the importance of providing foreign language training for their employees, usually engage independent training companies to … Continue reading Why traditional language courses organised for busy corporates need a fresh approach
This is the short story of a famous marketing blunder / urban myth in the 1970s. It can teach us a lot about the importance of cultural sensitivity and the dos and don'ts when doing business internationally ... First of all, the actual story: Swedish vacuum manufacturer Electrolux sold products successfully in the UK using the slogan "Nothing … Continue reading Nothing sucks like Electrolux
Fact: Good business relationships are more likely when both parties make the effort and try to understand each others’ points of view, including language and culture. I recently came across a brilliant new book called Linguanomics. It's about the market potential of multilingualism, written by Gabrielle Hogan-Brun. Gabrielle takes us back in time to the … Continue reading Why speaking English is simply not enough when doing business internationally
The number 1 skill every small business owner has to master who wants to run a profitable business is ... marketing. It is a vital skill that can make or break any business. There are so many creative people I know who have an amazing product or service on offer, yet they struggle to make a sale. They get … Continue reading The number 1 skill every small business owner has to master
In other words: Don't fall for these fictions ... Starting a business is definitely not for everybody. Running a successful business requires ENORMOUS dedication, perseverance, endurance, motivation, passion, time, energy, responsibility, sacrifice, spontaneity, improvisation ... I could go on and on. I often hear people saying that they want to quit their job because they … Continue reading 3 misconceptions about starting your own business
When you engage a web developer and graphic designer to create a website for you, there is one crucial aspect that left ignored, your business will pay the price for it. I'm talking about these two questions: Will you (or your marketing person) be able to update the content as and when you please? Will … Continue reading Avoid this costly mistake when building a website
Good writing skills are essential when telling customers what you do both on- and offline. The words you use when selling your products or services are the lifeblood of your business. Yet, so many business owners have nightmares even thinking about writing, or they think they’re great but in fact, their copy is rather unoriginal … Continue reading Writing for your business – 5 tips