Why speaking English is simply not enough when doing business internationally

Fact: Good business relationships are more likely when both parties make the effort and try to understand each others’ points of view, including language and culture.  I recently came across a brilliant new book called Linguanomics. It's about the market potential of multilingualism, written by Gabrielle Hogan-Brun. Gabrielle takes us back in time to the … Continue reading Why speaking English is simply not enough when doing business internationally

The number 1 skill every small business owner has to master

The number 1 skill every small business owner has to master who wants to run a profitable business is ... marketing. It is a vital skill that can make or break any business. There are so many creative people I know who have an amazing product or service on offer, yet they struggle to make a sale. They get … Continue reading The number 1 skill every small business owner has to master

3 misconceptions about starting your own business

In other words: Don't fall for these fictions ... Starting a business is definitely not for everybody. Running a successful business requires ENORMOUS dedication, perseverance, endurance, motivation, passion, time, energy, responsibility, sacrifice, spontaneity, improvisation ... I could go on and on. I often hear people saying that they want to quit their job because they … Continue reading 3 misconceptions about starting your own business

Why it’s not enough to be on Social Media if you run a business

Or: Why you absolutely must have your own website – however small your business is. Facebook announced that it was going to change its news feed algorithm on 29th June 2016 - potentially a huge blow to the marketing strategy of small and medium sized businesses. It’s nearly a month now, and if you run … Continue reading Why it’s not enough to be on Social Media if you run a business