Or: Why you absolutely must have your own website – however small your business is. Facebook announced that it was going to change its news feed algorithm on 29th June 2016 - potentially a huge blow to the marketing strategy of small and medium sized businesses. It’s nearly a month now, and if you run … Continue reading Why it’s not enough to be on Social Media if you run a business
In other words: How to communicate effectively who you are and what you do … Whether you run your own business, maybe just starting out or you work for a company, the way you introduce yourself directly influences the way people perceive who you are. Yet, most people find it incredibly hard to answer this … Continue reading Answering the question ’What do you do?’
Using a customer satisfaction survey in your business will give you some valuable insights and lead you to make better decisions for your company and your customers. A great business survey creates a comfortable distance between you and your customers and allows you both to take a look at your work relationship from a more … Continue reading How to create great online surveys
Similarities between a good teacher and a good marketer.
You have a great idea, a product or service that you truly believe in and it could help people make their lives better. FANTASTIC! You have done your fair bit of market research, and you find that it already exists in some shape or form. SH*T! Doubt creeps in: It’s not unique enough. It’s been … Continue reading Finding your own voice
I just came across this sentence and it struck me. How true – in our case, for sure! A little history When I was a child, I started to read before going to school. I was fascinated by the beautiful shape of letters and that they actually stood for and meant something. Bit by bit, … Continue reading Books can change your life
Such a complex topic. Communication. One of my favourites. And this is why: “Your ability to communicate with others will account for fully 85% of your success in your business and in your life.” Brian Tracy As a teacher and marketing specialist, I practice communication at work. As a wife, daughter, sister, friend etc, I … Continue reading You cannot not communicate – so you better do it right …