This is the short story of a famous marketing blunder / urban myth in the 1970s. It can teach us a lot about the importance of cultural sensitivity and the dos and don'ts when doing business internationally ... First of all, the actual story: Swedish vacuum manufacturer Electrolux sold products successfully in the UK using the slogan "Nothing … Continue reading Nothing sucks like Electrolux
Trouble getting from A to B, not knowing how to politely apologise for an inconvenience, not understanding what other people are saying around you, afraid of being misunderstood … Just a few of the practical problems my clients articulate when signing up for a language coaching programme. But the underlying problem is much more complex: … Continue reading The true cost of not learning a language
Fact: Good business relationships are more likely when both parties make the effort and try to understand each others’ points of view, including language and culture. I recently came across a brilliant new book called Linguanomics. It's about the market potential of multilingualism, written by Gabrielle Hogan-Brun. Gabrielle takes us back in time to the … Continue reading Why speaking English is simply not enough when doing business internationally
Have you ever struggled with staying motivated and remaining dedicated when it comes to learning a foreign language or in fact, learning anything? Have you ever been in a situation where you set yourself a specific goal that you wanted to achieve, but it felt like you didn't make much progress? If so, then this … Continue reading The secret to staying committed – especially when you’re not seeing the results
Have you ever come across someone, a native speaker who you wanted to talk to in their language, and they kept interrupting you every single time you made a mistake, or they just reverted back to English whenever you took a little more time to gather your thoughts, not letting you express yourself and practice … Continue reading Language studies & making mistakes: How to deal with being corrected all the time …
Thinking about signing up for a language training programme? Most language schools offer 20-hour courses. 20 seems to be a magic number when it comes to language studies indeed. Why? In 20 hours, you can indeed achieve certain short-term goals, it's a relatively low-cost initial investment and it will also help you get a feel … Continue reading What to expect from a 20-hour language training programme
This is the most common problem my students face ... how to find time to practise between their German or Hungarian lessons. And I bet that's a common dilemma for all of us, no matter what we're learning. Honestly, I totally get it! We all work an extreme lot, running multiple projects at times, our … Continue reading How to find time to practise between lessons (or learn something new)
I get this question whenever I get new inquiries. Good point – why not language teacher or trainer or tutor? Here’s the answer: In my classes, I do so much more than teaching: My duty is to get the best out of you, to inspire you and guide you along the way to reach a … Continue reading Why do I call myself a ‘language coach’?
I learnt the English word ‘peculiar’ from my dear Spanish friend Elena, about 8 years ago: We were talking about a guy (obviously) and she used this word to describe him. I’ve never heard it before, and I remember how surprised Elena was that it was a completely new word to me. We had huge … Continue reading A fun but effective way to learn new vocab
To sum it all up in one sentence: It all depends on your learning style, personality, your availability, desired learning pace and location. In this article, I’ll explore the pros and cons of both so you can decide what fits you best. Learning in a group class Pros: There is usually a real supporting atmosphere … Continue reading Group class vs One-to-One – is there an ideal format for language studies?