In this podcast episode, linguist and communications consultant Eloise Leeson joins Gabriella Ferenczi to discuss linguistics and marketing, and how using the power of words can help us connect with the kind of clients we want to work with.
Category: Marketing & Business
Useful tips, ideas and lessons I’ve learnt that will help you too to create a meaningful business.
‘Must click’ buttons and low commitment language. The power of the right CTA
In this week’s podcast, Paul Sallaway joins Gabriella Ferenczi to talk about the key ingredient that will help you turn more website visitors into customers: CTA or Call to Action.
Dear Diary, what’s up with this whole marketing?
Iza’s take on what she’s learnt about modern online marketing during her 5-month internship.
How to come up with ideas when you write. Let’s open Pandora’s box together.
Agne Simulynaite shares her thoughts on how she tackles writer’s block when approaching a content marketing task.
Copy & Design: How to avoid looking fancy at the expense of clarity
In this week’s podcast, Connor Kane joins Gabriella Ferenczi to talk about the power of clear and effective communication and the principle of keeping things simple when it comes to website design and copy.
A glimpse into the world of event planning: 9 steps to help you organise an event starting from point zero
Event planning might look easy and simple to the eyes of those who attend, but behind the scenes there’s quite a lot going on. These 9 steps will help you organise an event starting from point zero.
Linguistics in Sales and Marketing – an interesting conversation with Eloise Leeson
Just came across this conversation with linguist and communication consultant Eloise Leeson, and thought it needed to be shared here with you. I’ll definitely want to revisit this video again and again.
Why we all need to understand the basics of SEO (and why it would be better to call it OCC: ‘Optimising Content for Clients’)
In this week’s podcast, holistic brand designer and digital marketing strategist Kriszti Nagy joins Gabriella Ferenczi to discuss the tricks of online marketing, with a special focus on SEO – aka Search Engine Optimisation.
5 networking top tips, and why you should consider hosting your own networking event
Ludovica Marchionni shares her experience on networking. If you’ve been thinking about starting to network but you’re on the fence, it’s a must-read.
The USP is You – Timea Kadar’s new book is out
A book recommendation for fellow language professionals and for any entrepreneur who struggles to articulate how they are different to others. Here’s my review and some of my own take-aways from the book.