Tips for a Google friendly & User Friendly Website

In episode number 8 of Marketing Nuggets with Gabriella Ferenczi, I talked about what SEO actually was. I also shared 3 things to pay attention to when you create content for your website. In this next episode, I want to continue by sharing with you 3 more steps you can take to make sure your…… Continue reading Tips for a Google friendly & User Friendly Website

You have a great service, a great product. Paid advertising is like paying for postage to get it delivered to the right people

Paid advertising – you might say that it’s just way too complicated, too techy. You might say that there are agencies who specialise in doing paid ad campaigns for you. Why would you want to learn how to do it yourself? I hear you. You know, we always have 2 options: 1. Hire it out2.…… Continue reading You have a great service, a great product. Paid advertising is like paying for postage to get it delivered to the right people

Social Media: Which platforms should I spend time on, and which ones should I happily ignore?

In the third episode of Marketing Nuggets, I talk about Social Media, my thoughts on using it in your language business, and how to decide which platforms to be on. I open up about the fact that for my language training business, ProLingua Global, I’m not using social media that much. In fact, I don’t even…… Continue reading Social Media: Which platforms should I spend time on, and which ones should I happily ignore?

Your website is your best salesperson — working for you 24/7

As 2020 comes to an end, I can only say one thing: What a year it was! As a host and organiser of Language Professionals’ Networking Event, I talked to hundreds of fellow language service providers this year. For some of them, work has completely dried up. Others have been thriving. From what I can…… Continue reading Your website is your best salesperson — working for you 24/7