How to avoid the spam/promo folder and reach people’s inboxes with our emails

In this week’s podcast, email marketing expert Adrian Savage joins Gabriella Ferenczi to discuss all things email marketing. Adrian explains why and how open rates matter, why authentication of your email marketing tools is crucial, and how you can nurture your reputation as an email marketer to increase the likelihood of your emails landing in…… Continue reading How to avoid the spam/promo folder and reach people’s inboxes with our emails

Why the curse of knowledge is getting in the way of marketing your language business

In this week’s podcast, Timea Kadar joins Gabriella Ferenczi to discuss marketing, storytelling, and the challenges of writing for our business. Timea is a marketing consultant at the award-winning Francis Cooper Marketing Consultancy. She has been in marketing for over 20 years, and she was involved in thousands of successful marketing campaigns. She organises sell-out…… Continue reading Why the curse of knowledge is getting in the way of marketing your language business

Social Media: Which platforms should I spend time on, and which ones should I happily ignore?

In the third episode of Marketing Nuggets, I talk about Social Media, my thoughts on using it in your language business, and how to decide which platforms to be on. I open up about the fact that for my language training business, ProLingua Global, I’m not using social media that much. In fact, I don’t even…… Continue reading Social Media: Which platforms should I spend time on, and which ones should I happily ignore?

Your website is your best salesperson — working for you 24/7

As 2020 comes to an end, I can only say one thing: What a year it was! As a host and organiser of Language Professionals’ Networking Event, I talked to hundreds of fellow language service providers this year. For some of them, work has completely dried up. Others have been thriving. From what I can…… Continue reading Your website is your best salesperson — working for you 24/7