Use an email opt-in offer to convert anonymous online visitors into email subscribers

An opt-in offer is a valuable, relevant freebie that you offer your website visitors in exchange for their contact information.
A great freebie can do a lot of things for you. It establishes trust and goodwill with your new subscriber. It demonstrates that you care about your customer and that you understand them and their values, their world view. Tune in for more and learn how to decide what to offer as a freebie to your website visitors.

Show up on Google without paying a penny. Time to talk SEO

Good SEO is an art and science. And I’m not an expert by any means. But I’ve learnt some of the basics of SEO. I continue to learn about best practices. And I’ve also worked with SEO experts, so I know just a bit that is enough for me to get by, and to make sure my contents are as google friendly as possible. In this episode, I share with you 3 things I want you to pay attention to when you’re creating new content for your website.

It is your responsibility to find your target market

There are so many wonderful language professionals I know who have an amazing service on offer, yet they struggle to find clients and make a sale. In the seventh episode of Marketing Nuggets, I explain what should be the right marketing mindset to let your voice be heard easily by the right audience.

Pursuing What You’re Meant To Do As A Language Teacher

The other day, I was interviewed by branding consultant Bryn Bonino. Bryn runs a website called Make a Leap. It’s a place where you’ll find many other inspiring interviews with language educators who made the leap from teacher to entrepreneur.  I was so pleased to be the most recent interviewee of Bryn. She asked me…… Continue reading Pursuing What You’re Meant To Do As A Language Teacher

The power of original, professional design – and how to avoid Canva overwhelm

You can spot cheap design from miles. And you certainly don’t want to look cheap. It just doesn’t send out the right message. But then how do you show up consistently, professionally, without spending a lot of money on original graphic design and without spending hours on end on platforms like Canva? In this 6th episode of Marketing Nuggets, I explain just that.

You have a great service, a great product. Paid advertising is like paying for postage to get it delivered to the right people

Paid advertising – you might say that it’s just way too complicated, too techy. You might say that there are agencies who specialise in doing paid ad campaigns for you. Why would you want to learn how to do it yourself? Read on for more.