Thanks for popping by.
I am Gabriella Ferenczi.

Forks in the Road

• 1990s

  I’m a teacher at heart. At six years old, I taught my parents languages using a whiteboard my dad gave me as a gift. I had chalks, they had their notebooks and assignments, and I’m told I was a very strict but fair teacher.

• 2000s

  I studied in Budapest, Hungary (ELTE University) and in Marburg, Germany (Philipps-Universität) where I spent time doing extensive research work for my final dissertation.

  The intricate worlds of psycholinguistics, sociolinguistics, phonetics, phonology, morphology, syntax, stylistics, semiology, semantics, dialectology and the history of language were my favourite modules. To this day, I’m fascinated by onomatopoeic words—those rare gems that mimic sounds in nature, revealing surprising similarities across different languages.

  My academic background in languages and communications forms the foundation of my expertise in marketing communications.

  • MSc in German Linguistics and Literature, Eotvos Lorand University of Arts and Sciences, Budapest, Hungary, 2006
  • MA in Education (Teaching and Learning), Eotvos Lorand University of Arts and Sciences, Budapest, Hungary, 2006

  

• After graduation, I started teaching at a fantastic independent language school in Budapest where I worked for 18 months. I loved every second of it but as fate would have it, London was calling me. In late 2007, I set foot on the shores of the British Isles and have never looked back.

  I established my boutique language coaching business, ProLingua Global and designed a signature 5-step language coaching programme to meet the specific needs of executives in the financial services industry.

  

• 2010s

  I’m the co-owner of an award-winning hair and beauty salon in Central London, where I first learned the practical aspects of marketing. From websites to newsletters to social media, this is where my digital marketing journey began in 2013.

  The salon has been running for over 11 years and requires my input less and less thanks to a well-oiled marketing machine that we built that brings in the clicks and bookings.

  

• I launched Language Professionals’ Networking Event, an independent, non-profit monthly social initiative to create an interdisciplinary platform for language service providers to network and connect with one another.

  What started out as a London-based initiative was forced to move online due to Covid, and our doors have opened up to a community across 5 continents.

  

• 2020s

  My digital marketing skills evolved as I built an ecosystem of online platforms for these for-profit and non-profit businesses, and eventually, I felt it was time to share what I’ve learnt.

  In 2021, I launched Thrive Online, a platform dedicated to helping service businesses, particularly language professionals, create impactful digital assets to attract clients.

  

• In each of my businesses, I launched a digital marketing internship program, personally mentoring over 20 interns between 2020 and 2023. Guiding these ambitious young talents from across Europe and watching them apply their fresh ideas to our projects was incredibly rewarding.

  This experience deepened my desire to work more closely with university students and influence their academic journey, and I started to look around for side jobs.

• My first foray into academia was as a Lecturer in Marketing at Kingston University International Study Centre. With my background as a language teacher, I could easily relate to the linguistic challenges international students faced and could simplify the seemingly complex academic language of marketing for them. It was the perfect blend of teaching marketing while leveraging my language coaching expertise at the same time.

• TODAY

  Today, I teach Marketing at Coventry University London, educating the next generation of digital marketers and business leaders.

  I teach classes such as Digital Marketing, Creativity and Innovation, Brand Storytelling, and Marketing in a Global Age across BSc, MSc, and MBA courses. I also supervise students working on their dissertations at the MBA and MSc levels and act as Deputy Course Director on the Bsc International Fashion Management and Marketing course.

  

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And many more LinkedIn recommendations and client testimonials.

Random Facts

If you’ve read this far, thank you.
Do reach out if I can be of any help.

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