The first of a new blog series called “The Bookshelf of a Curious Mind,”. The first review focuses on Abhishek Borah’s “Mine Your Language,” which explores how language influences marketing and consumer behaviour through text mining and linguistic profiling.
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Jungle Journals – Episode 1: Preparation
Inspired by Lynne Twist’s books, I went literally off the grid, deep inside the Amazon rainforest to meet the indigenous tribes and learn about their way of living. It was a physical, mental and practical challenge on many levels and turned out to be a life-altering adventure that reinforced the urgency and importance of protecting the rainforest and empowering its indigenous people.
Echoes of the rainforest – from Amazonia to London
Meeting this man, in London of all places, prompted me to finally break my social media and blogging detox to share with you about a profound experience I had early this year, deep inside the Amazonian rainforest in Ecuador. Sharamentsa – a village of about 100 indigenous men, women and children of the Achuar tribe…… Continue reading Echoes of the rainforest – from Amazonia to London
Make your language coaching website a client magnet
The gist of my talk at the upcoming 2nd International Language Coaching Conference in Paris. Do join!
A rant on fake reviews
Fake reviews are plaguing the online landscape. Here’s a rant on my encounters.
Why your marketing copy needs to ditch academic, clever-sounding jargon, ASAP
In this post, we’ll explore the differences between academic and marketing writing, and I’ll share some tips on creating effective copy that connects with your audience.
Takeaways from the International Language Coaching Conference 2022
My key takeaways from the workshops and conversations at the first International Language Coaching conference, with links to the speakers’ websites in case you’d like to follow their work more closely.
A survey to fill in, please
Are you based in the UK and were born between 1980 – 1999? I am, and therefore I was a right fit to fill in this survey for my wonderful mentee Nina Thorn.
Why active listening is one of the most underrated and most powerful things you can do for your business
In this podcast episode, linguist and communications consultant Eloise Leeson joins Gabriella Ferenczi to discuss linguistics and marketing, and how using the power of words can help us connect with the kind of clients we want to work with.
‘Must click’ buttons and low commitment language. The power of the right CTA
In this week’s podcast, Paul Sallaway joins Gabriella Ferenczi to talk about the key ingredient that will help you turn more website visitors into customers: CTA or Call to Action.
Gabriella Ferenczi 