Where is the line between political communication and psychological manipulation? This post explores the role of Hungary’s advertising industry during the Orbán era, examining propaganda, fear-based campaigns, public money, and the ethical responsibility of creatives and agencies.
Category: Reflections & In-Between Thoughts
Short reflections, observations and unfinished thoughts, written in the spaces between projects, journeys, and more fully-formed ideas.
The banality of silence | What just happened in Hungary
How did silence become part of the system? This post explores media control, quiet complicity, and the difficult questions Hungary now faces as people begin to speak.
When language becomes weapon | What just happened in Hungary
How language shaped political reality in Hungary, from labels and slogans to humour and wordplay, and how words became tools of division, resistance, and meaning in the final years of the Orbán era.
Two realities: Political marketing in parallel worlds | What just happened in Hungary
How do you build an alternate reality? This post looks at the communication strategies, media ecosystems, and narratives that allowed two versions of truth to coexist in Hungary.
What just happened in Hungary
The 16-year Orbán era is officially over. And I mean – OVER. As the reality starts to sink in, Hungarians are facing something rare: an opportunity, and a responsibility, to close a chapter with dignity and begin healing. In this 4-part series, I’m reflecting on how I saw what just happened. I’m looking at it…… Continue reading What just happened in Hungary
Organisational Learning Is Not a Catalogue. It’s an Ecosystem.
I recently caught myself thinking about organisational learning in a new way. For years, I defaulted to the idea of learning as a portfolio: courses, programmes, academies, curricula neatly arranged in a catalogue. Well-intentioned. Well-designed. Then, an idea jumped into my mind, inspired by nature: learning as a living ecosystem. Learning as a living system…… Continue reading Organisational Learning Is Not a Catalogue. It’s an Ecosystem.
Mine Your Language
The first of a new blog series called “The Bookshelf of a Curious Mind,”. The first review focuses on Abhishek Borah’s “Mine Your Language,” which explores how language influences marketing and consumer behaviour through text mining and linguistic profiling.
Echoes of the rainforest – from Amazonia to London
Meeting this man, in London of all places, prompted me to finally break my social media and blogging detox to share with you about a profound experience I had early this year, deep inside the Amazonian rainforest in Ecuador. Sharamentsa – a village of about 100 indigenous men, women and children of the Achuar tribe…… Continue reading Echoes of the rainforest – from Amazonia to London
A rant on fake reviews
Fake reviews are plaguing the online landscape. Here’s a rant on my encounters.
A survey to fill in, please
Are you based in the UK and were born between 1980 – 1999? I am, and therefore I was a right fit to fill in this survey for my wonderful mentee Nina Thorn.
Gabriella Ferenczi 