You have a great idea, a product or service that you truly believe in and it could help people make their lives better. FANTASTIC!
You have done your fair bit of market research, and you find that it already exists in some shape or form. SH*T!
Doubt creeps in: It’s not unique enough. It’s been done before. They have a better team. They have more money. They probably do it better. I don’t want to be a copy cat etc …
To stop this negative spiral, ask yourself a few questions:
- Can I communicate this idea differently? Better than they do? In my unique way?
- Is there anything in their business model and communication that I would not do for sure?
- Are they a local business in a different area or are they direct competitors if I am to pursue my idea?
Here is the great news: Most ideas are already out there.
It’s WHAT you say combined with HOW you say it that creates a unique blend that can distinguish your idea from all the others’ out there.
We are all unique human beings, with a unique set of skills and ideas. I can guarantee you that whatever you have in mind, it has never been done the exact way you would do it.
I would go as far as saying that it is your responsibility to make it happen and find ways to market it and let as many people know about it as possible, otherwise you are stealing from those who resonate to the way you speak and need your help most!
Harsh? Maybe it is, but I stand by this and genuinely believe that finding and using our own voice is our responsibility, so we can express our talent and strengths to make the world a better place.
„There is no point in starting your own business unless you do it out of a sense of frustration.”
– Richard Branson
Find your own voice, take action and start marketing your idea! Act. Communicate. Create.
Thank you soo much for reading, and I hope to catch you in my next post.
This is a great post! Everybody wants that idea that has never been done before but most have been done! It is all about innovating and doing it better than anybody else!
That’s exactly it, Sam. Innovating, doing it better or even if you do the exact same thing, but you communicate it better so it resonates with more customers (marketing techniques, the way you address people) … and voila, you just created your own version, your own voice.