How to avoid the spam/promo folder and reach people’s inboxes with our emails

In this week’s podcast, email marketing expert Adrian Savage joins Gabriella Ferenczi to discuss all things email marketing. Adrian explains why and how open rates matter, why authentication of your email marketing tools is crucial, and how you can nurture your reputation as an email marketer to increase the likelihood of your emails landing in…… Continue reading How to avoid the spam/promo folder and reach people’s inboxes with our emails

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Why the curse of knowledge is getting in the way of marketing your language business

In this week’s podcast, Timea Kadar joins Gabriella Ferenczi to discuss marketing, storytelling, and the challenges of writing for our business. Timea is a marketing consultant at the award-winning Francis Cooper Marketing Consultancy. She has been in marketing for over 20 years, and she was involved in thousands of successful marketing campaigns. She organises sell-out…… Continue reading Why the curse of knowledge is getting in the way of marketing your language business

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Marketing is useless. (Unless you have a solid business strategy)

In this week’s podcast, Nathalie Danon joins Gabriella Ferenczi to discuss marketing, business, delegating vs outsourcing, and why resilience and a vivid imagination are vital skills when it comes to marketing our language business. Nathalie Danon is an award-winning language entrepreneur, business coach and mentor for language professionals. In this interview, she shares how she…… Continue reading Marketing is useless. (Unless you have a solid business strategy)

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Pursuing What You’re Meant To Do As A Language Teacher

The other day, I was interviewed by branding consultant Bryn Bonino. Bryn runs a website called Make a Leap. It’s a place where you’ll find many other inspiring interviews with language educators who made the leap from teacher to entrepreneur.  I was so pleased to be the most recent interviewee of Bryn. She asked me…… Continue reading Pursuing What You’re Meant To Do As A Language Teacher

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You have a great service, a great product. Paid advertising is like paying for postage to get it delivered to the right people

Paid advertising – you might say that it’s just way too complicated, too techy. You might say that there are agencies who specialise in doing paid ad campaigns for you. Why would you want to learn how to do it yourself? I hear you. You know, we always have 2 options: 1. Hire it out2.…… Continue reading You have a great service, a great product. Paid advertising is like paying for postage to get it delivered to the right people