Featuring Alice Plebs who did an extensive research on the best practices of finding images and visual material for blogs and social media.
In this week’s podcast, email marketing expert Adrian Savage joins Gabriella Ferenczi to discuss all things email marketing. Adrian explains why and how open rates matter, why authentication of your email marketing tools is crucial, and how you can nurture your reputation as an email marketer to increase the likelihood of your emails landing in…… Continue reading How to avoid the spam/promo folder and reach people’s inboxes with our emails
In this week’s podcast, Stirling Austin joins me to discuss why our language skills should be treated as valuable business assets that we can productise in many different ways. He demonstrates how a multilingual website can help us to widen our business offering.
In this week’s podcast, Bryn Bonino joins me to discuss the power of meaningful online connections, what guest blogging actually is, and why the right mindset is crucial to marketing success.
In this week’s podcast, Timea Kadar joins Gabriella Ferenczi to discuss marketing, storytelling, and the challenges of writing for our business. Timea is a marketing consultant at the award-winning Francis Cooper Marketing Consultancy. She has been in marketing for over 20 years, and she was involved in thousands of successful marketing campaigns. She organises sell-out…… Continue reading Why the curse of knowledge is getting in the way of marketing your language business
Why Study Languages? The newest book by Gabrielle Hogan-Brun from Bristol University is out now.
In this week’s podcast, Nathalie Danon joins Gabriella Ferenczi to discuss marketing, business, delegating vs outsourcing, and why resilience and a vivid imagination are vital skills when it comes to marketing our language business. Nathalie Danon is an award-winning language entrepreneur, business coach and mentor for language professionals. In this interview, she shares how she…… Continue reading Marketing is useless. (Unless you have a solid business strategy)
The other day, I was interviewed by branding consultant Bryn Bonino. Bryn runs a website called Make a Leap. It’s a place where you’ll find many other inspiring interviews with language educators who made the leap from teacher to entrepreneur. I was so pleased to be the most recent interviewee of Bryn. She asked me…… Continue reading Pursuing What You’re Meant To Do As A Language Teacher
Paid advertising – you might say that it’s just way too complicated, too techy. You might say that there are agencies who specialise in doing paid ad campaigns for you. Why would you want to learn how to do it yourself? I hear you. You know, we always have 2 options: 1. Hire it out2.…… Continue reading You have a great service, a great product. Paid advertising is like paying for postage to get it delivered to the right people
In the second episode of Marketing Nuggets, I talk about Email Marketing, a super powerful tool that you can use to stay in touch with your existing clients and also with your potential clients.