In this post, we’ll explore the differences between academic and marketing writing, and I’ll share some tips on creating effective copy that connects with your audience.
Category: All posts
Takeaways from the International Language Coaching Conference 2022
My key takeaways from the workshops and conversations at the first International Language Coaching conference, with links to the speakers’ websites in case you’d like to follow their work more closely.
How to come up with ideas when you write. Let’s open Pandora’s box together.
Agne Simulynaite shares her thoughts on how she tackles writer’s block when approaching a content marketing task.
A glimpse into the world of event planning: 9 steps to help you organise an event starting from point zero
Event planning might look easy and simple to the eyes of those who attend, but behind the scenes there’s quite a lot going on. These 9 steps will help you organise an event starting from point zero.
5 networking top tips, and why you should consider hosting your own networking event
Ludovica Marchionni shares her experience on networking. If you’ve been thinking about starting to network but you’re on the fence, it’s a must-read.
GRAPHIC DESIGN IN DIGITAL MARKETING. How to create simple yet effective designs for your brand
Featuring Lorenza Picco who excels at creating beautiful designs that are consistent with a company’s brand and values.
COPYRIGHT AND IMAGES. ‘Can I use this photo?’
Featuring Alice Plebs who did an extensive research on the best practices of finding images and visual material for blogs and social media.
How to avoid the spam/promo folder and reach people’s inboxes with our emails
In this week’s podcast, email marketing expert Adrian Savage joins Gabriella Ferenczi to discuss all things email marketing. Adrian explains why and how open rates matter, why authentication of your email marketing tools is crucial, and how you can nurture your reputation as an email marketer to increase the likelihood of your emails landing in…… Continue reading How to avoid the spam/promo folder and reach people’s inboxes with our emails
Why the curse of knowledge is getting in the way of marketing your language business
In this week’s podcast, Timea Kadar joins Gabriella Ferenczi to discuss marketing, storytelling, and the challenges of writing for our business. Timea is a marketing consultant at the award-winning Francis Cooper Marketing Consultancy. She has been in marketing for over 20 years, and she was involved in thousands of successful marketing campaigns. She organises sell-out…… Continue reading Why the curse of knowledge is getting in the way of marketing your language business
Marketing is useless. (Unless you have a solid business strategy)
In this week’s podcast, Nathalie Danon joins Gabriella Ferenczi to discuss marketing, business, delegating vs outsourcing, and why resilience and a vivid imagination are vital skills when it comes to marketing our language business.