How to avoid the spam/promo folder and reach people’s inboxes with our emails

In this week’s podcast, email marketing expert Adrian Savage joins Gabriella Ferenczi to discuss all things email marketing. Adrian explains why and how open rates matter, why authentication of your email marketing tools is crucial, and how you can nurture your reputation as an email marketer to increase the likelihood of your emails landing in…… Continue reading How to avoid the spam/promo folder and reach people’s inboxes with our emails

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Why the curse of knowledge is getting in the way of marketing your language business

In this week’s podcast, Timea Kadar joins Gabriella Ferenczi to discuss marketing, storytelling, and the challenges of writing for our business. Timea is a marketing consultant at the award-winning Francis Cooper Marketing Consultancy. She has been in marketing for over 20 years, and she was involved in thousands of successful marketing campaigns. She organises sell-out…… Continue reading Why the curse of knowledge is getting in the way of marketing your language business

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Marketing is useless. (Unless you have a solid business strategy)

In this week’s podcast, Nathalie Danon joins Gabriella Ferenczi to discuss marketing, business, delegating vs outsourcing, and why resilience and a vivid imagination are vital skills when it comes to marketing our language business. Nathalie Danon is an award-winning language entrepreneur, business coach and mentor for language professionals. In this interview, she shares how she…… Continue reading Marketing is useless. (Unless you have a solid business strategy)

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Use an email opt-in offer to convert anonymous online visitors into email subscribers

Just imagine this: A person stumbles across your website in the online universe. They take the time and effort to check out who you are, they spend some time on your site and maybe, they start to toy with the idea that you could potentially help them. They’re not yet ready to buy, but they’re…… Continue reading Use an email opt-in offer to convert anonymous online visitors into email subscribers

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Show up on Google without paying a penny. Time to talk SEO

SEO stands for search engine optimization. In nutshell, this is the practice of growing your website’s visibility to make sure that search engines like Google will display your site, as high up on the search results page as possible – and here’s the deal – without you paying a penny. In the eighth episode of…… Continue reading Show up on Google without paying a penny. Time to talk SEO

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It is your responsibility to find your target market

Many fellow language professionals are opposed to marketing. They think it is something pushy or scammy. I get it. But the kind of marketing I like is very different. Not pushy, not spammy, not salesy. There are so many wonderful language professionals I know who have an amazing service on offer, yet they struggle to find clients…… Continue reading It is your responsibility to find your target market

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Pursuing What You’re Meant To Do As A Language Teacher

The other day, I was interviewed by branding consultant Bryn Bonino. Bryn runs a website called Make a Leap. It’s a place where you’ll find many other inspiring interviews with language educators who made the leap from teacher to entrepreneur.  I was so pleased to be the most recent interviewee of Bryn. She asked me…… Continue reading Pursuing What You’re Meant To Do As A Language Teacher

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The power of original, professional design – and how to avoid Canva overwhelm

Graphic design is key to building a professional brand. Being consistent in your marketing collateral allows your brand to be easily recognisable. It tells potential customers what you’re all about — and whether you’re the right fit for them. You can spot cheap design from miles. And you certainly don’t want to look cheap. It…… Continue reading The power of original, professional design – and how to avoid Canva overwhelm

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2 Common Copywriting Mistakes to Avoid

Copy is the words we use when talking about our language business. Copy is everywhere. Our website, our newsletters, e-mail subject lines, blog post titles, video descriptions, social media captions, service descriptions, our LinkedIn profile, our business cards, the list is honestly, endless. As language professionals, we all love words. But I feel that writing authentic…… Continue reading 2 Common Copywriting Mistakes to Avoid

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