How language shaped political reality in Hungary, from labels and slogans to humour and wordplay, and how words became tools of division, resistance, and meaning in the final years of the Orbán era.
Category: All posts
Two realities: Political marketing in parallel worlds
In this 4-part series, I’m reflecting on how I saw what just happened. I’m looking at it as a marketer and communications professional, and as a linguist, trying to decode what enabled Orbán to stay in power for so long. In the final post, I’ll turn to the question of restitution. That’s a difficult conversation,…… Continue reading Two realities: Political marketing in parallel worlds
What just happened in Hungary
The 16-year Orbán era is officially over. And I mean – OVER. As the reality starts to sink in, Hungarians are facing something rare: an opportunity, and a responsibility, to close a chapter with dignity and begin healing. In this 4-part series, I’m reflecting on how I saw what just happened. I’m looking at it…… Continue reading What just happened in Hungary
Jungle Journal – Episode 2: Arrival in Sharamentsa
Take a deep breath in.And a big sigh out. Let me take you along on this adventure. Our starting point: Quito, the capital of Ecuador. Our means of travel: a minivan. With us on the journey: Martina, from Germany. The kindest, bravest, most loving travel companion anyone can wish for. Estefania, from Quito, Ecuador. Our…… Continue reading Jungle Journal – Episode 2: Arrival in Sharamentsa
When AI takes our superpower: Harari at Davos (WEF 2026)
Yuval Noah Harari’s Davos address – “An Honest Conversation on AI and Humanity” – felt like stepping onto a ridge line where the air is thinner and the view is suddenly wider. You can still walk back down to the cosy valley of “but AI is just a tool”… but it becomes harder to pretend…… Continue reading When AI takes our superpower: Harari at Davos (WEF 2026)
Jungle Journals – Episode 1: Preparation
Inspired by Lynne Twist’s books, I went literally off the grid, deep inside the Amazon rainforest to meet the indigenous tribes and learn about their way of living. It was a physical, mental and practical challenge on many levels and turned out to be a life-altering adventure that reinforced the urgency and importance of protecting the rainforest and empowering its indigenous people.
Why your marketing copy needs to ditch academic, clever-sounding jargon, ASAP
In this post, we’ll explore the differences between academic and marketing writing, and I’ll share some tips on creating effective copy that connects with your audience.
Takeaways from the International Language Coaching Conference 2022
My key takeaways from the workshops and conversations at the first International Language Coaching conference, with links to the speakers’ websites in case you’d like to follow their work more closely.
How to come up with ideas when you write. Let’s open Pandora’s box together.
Agne Simulynaite shares her thoughts on how she tackles writer’s block when approaching a content marketing task.
A glimpse into the world of event planning: 9 steps to help you organise an event starting from point zero
Event planning might look easy and simple to the eyes of those who attend, but behind the scenes there’s quite a lot going on. These 9 steps will help you organise an event starting from point zero.
Gabriella Ferenczi 