Where is the line between political communication and psychological manipulation? This post explores the role of Hungary’s advertising industry during the Orbán era, examining propaganda, fear-based campaigns, public money, and the ethical responsibility of creatives and agencies.
Category: All posts
The banality of silence | What just happened in Hungary
How did silence become part of the system? This post explores media control, quiet complicity, and the difficult questions Hungary now faces as people begin to speak.
When language becomes weapon | What just happened in Hungary
How language shaped political reality in Hungary, from labels and slogans to humour and wordplay, and how words became tools of division, resistance, and meaning in the final years of the Orbán era.
Two realities: Political marketing in parallel worlds | What just happened in Hungary
How do you build an alternate reality? This post looks at the communication strategies, media ecosystems, and narratives that allowed two versions of truth to coexist in Hungary.
What just happened in Hungary
The 16-year Orbán era is officially over. And I mean – OVER. As the reality starts to sink in, Hungarians are facing something rare: an opportunity, and a responsibility, to close a chapter with dignity and begin healing. In this 4-part series, I’m reflecting on how I saw what just happened. I’m looking at it…… Continue reading What just happened in Hungary
Jungle Journal – Episode 2: Arrival in Sharamentsa
Take a deep breath in.And a big sigh out. Let me take you along on this adventure. Our starting point: Quito, the capital of Ecuador. Our means of travel: a minivan. With us on the journey: Martina, from Germany. The kindest, bravest, most loving travel companion anyone can wish for. Estefania, from Quito, Ecuador. Our…… Continue reading Jungle Journal – Episode 2: Arrival in Sharamentsa
When AI takes our superpower: Harari at Davos (WEF 2026)
Yuval Noah Harari’s Davos address – “An Honest Conversation on AI and Humanity” – felt like stepping onto a ridge line where the air is thinner and the view is suddenly wider. You can still walk back down to the cosy valley of “but AI is just a tool”… but it becomes harder to pretend…… Continue reading When AI takes our superpower: Harari at Davos (WEF 2026)
Jungle Journals – Episode 1: Preparation
Inspired by Lynne Twist’s books, I went literally off the grid, deep inside the Amazon rainforest to meet the indigenous tribes and learn about their way of living. It was a physical, mental and practical challenge on many levels and turned out to be a life-altering adventure that reinforced the urgency and importance of protecting the rainforest and empowering its indigenous people.
Why your marketing copy needs to ditch academic, clever-sounding jargon, ASAP
In this post, we’ll explore the differences between academic and marketing writing, and I’ll share some tips on creating effective copy that connects with your audience.
Takeaways from the International Language Coaching Conference 2022
My key takeaways from the workshops and conversations at the first International Language Coaching conference, with links to the speakers’ websites in case you’d like to follow their work more closely.
Gabriella Ferenczi 