How the world sees you

You probably know how you see the world. But do you know how the world sees YOU? How can you make the best possible first impression? How are you most likely to be seen by others … at your best?

Sally Hogshead, the founder of How to Fascinate, just got a gift code that allows me to invite 100 people to take the Fascination Advantage® assessment for free.

Traditional personality tests measure how you see the world. This one highlights how the world sees YOU.

I want to share mine with YOU, so that you can discover what makes you or your personal brand fascinating. Here’s my special code: YOU-curious

So how do you take the assessment?

1. Go to and use my code: YOU-curious
2. Take the assessment (it only takes about 3 minutes).
3. Get your fascinating results, and see what makes YOU and/or YOUR personal brand most captivating.

When you do the test, you’ll also be invited to get your own gift code that you can share with 100 of your friends/followers if you wish so. You don’t need to.
You’ll also be invited to upgrade and learn about your secondary advantage and unique archetype. Again, you don’t need to.

My personal Primary Advantage:

Prestige – The language of excellence.

What’s yours?

How did I come across this?

I’m doing an online training on marketing and copywriting. Sally Hogshead is one of the bonus trainers in the programme. She delivered a masterclass on fascinating content. That’s where she mentioned this tool. Being the curious person that I am, I checked it out immediately.

I learnt that in 2008, Sally discovered this way to measure communication traits, based on branding. It’s the first assessment to measure a personal brand. Since then, the Fascination Advantage® has been adopted by companies like Twitter, Disney and Porsche.

Is this just another personality test?

This is different than tests such as Myers Briggs, StrengthsFinder, and DISC. Traditional personality tests measure how you see the world. This one highlights how the world sees YOU. It’s not a psychology test, but a profile of your personal brand.

Who is Sally Hogshead?

For the first half of her career, Sally was one of the most award-winning copywriters in the world, creating campaigns for brands such as Nike, Godiva, and MINI Cooper. She is a Hall of Fame speaker and the New York Times best-selling author of How the World Sees You: Discover Your Highest Value Through the Science of Fascination and Fascinate: How to Make Your Brand Impossible to Resist.

I’m not associated with her. This is just me sharing this stuff with you so you can check it out for yourself if it’s of interest.

Hope you’ll find it fascinating. If so, leave a comment below on what you found out about yourself.


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