Fake reviews are plaguing the online landscape. Here’s a rant on my encounters.
Why your marketing copy needs to ditch academic, clever-sounding jargon, ASAP
In this post, we’ll explore the differences between academic and marketing writing, and I’ll share some tips on creating effective copy that connects with your audience.
Takeaways from the International Language Coaching Conference 2022
My key takeaways from the workshops and conversations at the first International Language Coaching conference, with links to the speakers’ websites in case you’d like to follow their work more closely.
A survey to fill in, please
Are you based in the UK and were born between 1980 – 1999? I am, and therefore I was a right fit to fill in this survey for my wonderful mentee Nina Thorn.
Why active listening is one of the most underrated and most powerful things you can do for your business￼
In this podcast episode, linguist and communications consultant Eloise Leeson joins Gabriella Ferenczi to discuss linguistics and marketing, and how using the power of words can help us connect with the kind of clients we want to work with.
‘Must click’ buttons and low commitment language. The power of the right CTA
In this week’s podcast, Paul Sallaway joins Gabriella Ferenczi to talk about the key ingredient that will help you turn more website visitors into customers: CTA or Call to Action.
Dear Diary, what’s up with this whole marketing?
Iza’s take on what she’s learnt about modern online marketing during her 5-month internship.
How to come up with ideas when you write. Let’s open Pandora’s box together.
Agne Simulynaite shares her thoughts on how she tackles writer’s block when approaching a content marketing task.
Copy & Design: How to avoid looking fancy at the expense of clarity
In this week’s podcast, Connor Kane joins Gabriella Ferenczi to talk about the power of clear and effective communication and the principle of keeping things simple when it comes to website design and copy.
A glimpse into the world of event planning: 9 steps to help you organise an event starting from point zero
Event planning might look easy and simple to the eyes of those who attend, but behind the scenes there’s quite a lot going on. These 9 steps will help you organise an event starting from point zero.