The first of a new blog series called “The Bookshelf of a Curious Mind,”. The first review focuses on Abhishek Borah’s “Mine Your Language,” which explores how language influences marketing and consumer behaviour through text mining and linguistic profiling.
Tag: linguistics
Why active listening is one of the most underrated and most powerful things you can do for your business
In this podcast episode, linguist and communications consultant Eloise Leeson joins Gabriella Ferenczi to discuss linguistics and marketing, and how using the power of words can help us connect with the kind of clients we want to work with.
Gabriella Ferenczi 