In this podcast episode, linguist and communications consultant Eloise Leeson joins Gabriella Ferenczi to discuss linguistics and marketing, and how using the power of words can help us connect with the kind of clients we want to work with.
Tag: marketing nuggets
‘Must click’ buttons and low commitment language. The power of the right CTA
In this week’s podcast, Paul Sallaway joins Gabriella Ferenczi to talk about the key ingredient that will help you turn more website visitors into customers: CTA or Call to Action.
Dear Diary, what’s up with this whole marketing?
Iza’s take on what she’s learnt about modern online marketing during her 5-month internship.
Copy & Design: How to avoid looking fancy at the expense of clarity
In this week’s podcast, Connor Kane joins Gabriella Ferenczi to talk about the power of clear and effective communication and the principle of keeping things simple when it comes to website design and copy.
Why we all need to understand the basics of SEO (and why it would be better to call it OCC: ‘Optimising Content for Clients’)
In this week’s podcast, holistic brand designer and digital marketing strategist Kriszti Nagy joins Gabriella Ferenczi to discuss the tricks of online marketing, with a special focus on SEO – aka Search Engine Optimisation.
How to avoid the spam/promo folder and reach people’s inboxes with our emails
In this week’s podcast, email marketing expert Adrian Savage joins Gabriella Ferenczi to discuss all things email marketing. Adrian explains why and how open rates matter, why authentication of your email marketing tools is crucial, and how you can nurture your reputation as an email marketer to increase the likelihood of your emails landing in…… Continue reading How to avoid the spam/promo folder and reach people’s inboxes with our emails
How a multilingual website can help you sell more and increase your credibility
In this week’s podcast, Stirling Austin joins me to discuss why our language skills should be treated as valuable business assets that we can productise in many different ways. He demonstrates how a multilingual website can help us to widen our business offering.
Marketing as an introvert, and how guest blogging can help you get your language business in front of the right audience
In this week’s podcast, Bryn Bonino joins me to discuss the power of meaningful online connections, what guest blogging actually is, and why the right mindset is crucial to marketing success.
Why the curse of knowledge is getting in the way of marketing your language business
In this week’s podcast, Timea Kadar joins Gabriella Ferenczi to discuss marketing, storytelling, and the challenges of writing for our business. Timea is a marketing consultant at the award-winning Francis Cooper Marketing Consultancy. She has been in marketing for over 20 years, and she was involved in thousands of successful marketing campaigns. She organises sell-out…… Continue reading Why the curse of knowledge is getting in the way of marketing your language business
Marketing is useless. (Unless you have a solid business strategy)
In this week’s podcast, Nathalie Danon joins Gabriella Ferenczi to discuss marketing, business, delegating vs outsourcing, and why resilience and a vivid imagination are vital skills when it comes to marketing our language business.