In this week’s podcast, Connor Kane joins Gabriella Ferenczi to talk about the power of clear and effective communication and the principle of keeping things simple when it comes to website design and copy.
In this week’s podcast, holistic brand designer and digital marketing strategist Kriszti Nagy joins Gabriella Ferenczi to discuss the tricks of online marketing, with a special focus on SEO – aka Search Engine Optimisation.
In this week’s podcast, email marketing expert Adrian Savage joins Gabriella Ferenczi to discuss all things email marketing. Adrian explains why and how open rates matter, why authentication of your email marketing tools is crucial, and how you can nurture your reputation as an email marketer to increase the likelihood of your emails landing in…… Continue reading How to avoid the spam/promo folder and reach people’s inboxes with our emails
In this week’s podcast, Stirling Austin joins me to discuss why our language skills should be treated as valuable business assets that we can productise in many different ways. He demonstrates how a multilingual website can help us to widen our business offering.
In this week’s podcast, Bryn Bonino joins me to discuss the power of meaningful online connections, what guest blogging actually is, and why the right mindset is crucial to marketing success.
In this week’s podcast, Timea Kadar joins Gabriella Ferenczi to discuss marketing, storytelling, and the challenges of writing for our business. Timea is a marketing consultant at the award-winning Francis Cooper Marketing Consultancy. She has been in marketing for over 20 years, and she was involved in thousands of successful marketing campaigns. She organises sell-out…… Continue reading Why the curse of knowledge is getting in the way of marketing your language business
In this week’s podcast, Nathalie Danon joins Gabriella Ferenczi to discuss marketing, business, delegating vs outsourcing, and why resilience and a vivid imagination are vital skills when it comes to marketing our language business.
An opt-in offer is a valuable, relevant freebie that you offer your website visitors in exchange for their contact information.
A great freebie can do a lot of things for you. It establishes trust and goodwill with your new subscriber. It demonstrates that you care about your customer and that you understand them and their values, their world view. Tune in for more and learn how to decide what to offer as a freebie to your website visitors.
Building on the previous post on SEO, I’m sharing with you 3 further steps you can take to make sure your language business website is Google friendly – meaning, Google can find it easily and show it to people who’re looking for just you.
Good SEO is an art and science. And I’m not an expert by any means. But I’ve learnt some of the basics of SEO. I continue to learn about best practices. And I’ve also worked with SEO experts, so I know just a bit that is enough for me to get by, and to make sure my contents are as google friendly as possible. In this episode, I share with you 3 things I want you to pay attention to when you’re creating new content for your website.