There’s something unsettling about this conversation between Trevor Noah and the man behind the “restaurant that never existed.” On the surface, it’s absurdly funny: a fictional listing climbs to the top of TripAdvisor, fuelled by fabricated reviews, curated imagery, and just enough narrative to feel real. No kitchen. No service. No customers. Just belief. But…… Continue reading The Restaurant that never was – and what it says about us
Tag: Digital Marketing
Why active listening is one of the most underrated and most powerful things you can do for your business
In this podcast episode, linguist and communications consultant Eloise Leeson joins Gabriella Ferenczi to discuss linguistics and marketing, and how using the power of words can help us connect with the kind of clients we want to work with.
‘Must click’ buttons and low commitment language. The power of the right CTA
In this week’s podcast, Paul Sallaway joins Gabriella Ferenczi to talk about the key ingredient that will help you turn more website visitors into customers: CTA or Call to Action.
Copy & Design: How to avoid looking fancy at the expense of clarity
In this week’s podcast, Connor Kane joins Gabriella Ferenczi to talk about the power of clear and effective communication and the principle of keeping things simple when it comes to website design and copy.
Linguistics in Sales and Marketing – an interesting conversation with Eloise Leeson
Just came across this conversation with linguist and communication consultant Eloise Leeson, and thought it needed to be shared here with you. I’ll definitely want to revisit this video again and again.
Why we all need to understand the basics of SEO (and why it would be better to call it OCC: ‘Optimising Content for Clients’)
In this week’s podcast, holistic brand designer and digital marketing strategist Kriszti Nagy joins Gabriella Ferenczi to discuss the tricks of online marketing, with a special focus on SEO – aka Search Engine Optimisation.
The USP is You – Timea Kadar’s new book is out
A book recommendation for fellow language professionals and for any entrepreneur who struggles to articulate how they are different to others. Here’s my review and some of my own take-aways from the book.
How to avoid the spam/promo folder and reach people’s inboxes with our emails
In this week’s podcast, email marketing expert Adrian Savage joins Gabriella Ferenczi to discuss all things email marketing. Adrian explains why and how open rates matter, why authentication of your email marketing tools is crucial, and how you can nurture your reputation as an email marketer to increase the likelihood of your emails landing in…… Continue reading How to avoid the spam/promo folder and reach people’s inboxes with our emails
How a multilingual website can help you sell more and increase your credibility
In this week’s podcast, Stirling Austin joins me to discuss why our language skills should be treated as valuable business assets that we can productise in many different ways. He demonstrates how a multilingual website can help us to widen our business offering.
Marketing as an introvert, and how guest blogging can help you get your language business in front of the right audience
In this week’s podcast, Bryn Bonino joins me to discuss the power of meaningful online connections, what guest blogging actually is, and why the right mindset is crucial to marketing success.
Gabriella Ferenczi 