In this week’s podcast, holistic brand designer and digital marketing strategist Kriszti Nagy joins Gabriella Ferenczi to discuss the tricks of online marketing, with a special focus on SEO – aka Search Engine Optimisation.
Ludovica Marchionni shares her experience on networking. If you’ve been thinking about starting to network but you’re on the fence, it’s a must-read.
Featuring Lorenza Picco who excels at creating beautiful designs that are consistent with a company’s brand and values.
In this week’s podcast, Stirling Austin joins me to discuss why our language skills should be treated as valuable business assets that we can productise in many different ways. He demonstrates how a multilingual website can help us to widen our business offering.
In this week’s podcast, Bryn Bonino joins me to discuss the power of meaningful online connections, what guest blogging actually is, and why the right mindset is crucial to marketing success.
In this week’s podcast, Timea Kadar joins Gabriella Ferenczi to discuss marketing, storytelling, and the challenges of writing for our business. Timea is a marketing consultant at the award-winning Francis Cooper Marketing Consultancy. She has been in marketing for over 20 years, and she was involved in thousands of successful marketing campaigns. She organises sell-out…… Continue reading Why the curse of knowledge is getting in the way of marketing your language business
In this week’s podcast, Nathalie Danon joins Gabriella Ferenczi to discuss marketing, business, delegating vs outsourcing, and why resilience and a vivid imagination are vital skills when it comes to marketing our language business.
Paid advertising – you might say that it’s just way too complicated, too techy. You might say that there are agencies who specialise in doing paid ad campaigns for you. Why would you want to learn how to do it yourself? I hear you. You know, we always have 2 options: 1. Hire it out2.…… Continue reading You have a great service, a great product. Paid advertising is like paying for postage to get it delivered to the right people
In the third episode of Marketing Nuggets, I talk about Social Media, my thoughts on using it in your language business, and how to decide which platforms to be on. I open up about the fact that for my language training business, ProLingua Global, I’m not using social media that much. In fact, I don’t even…… Continue reading Social Media: Which platforms should I spend time on, and which ones should I happily ignore?
In the second episode of Marketing Nuggets, I talk about Email Marketing, a super powerful tool that you can use to stay in touch with your existing clients and also with your potential clients.