Paid advertising - you might say that it's just way too complicated, too techy. You might say that there are agencies who specialise in doing paid ad campaigns for you. Why would you want to learn how to do it yourself? I hear you. You know, we always have 2 options: 1. Hire it out2. … Continue reading You have a great service, a great product. Paid advertising is like paying for postage to get it delivered to the right people
In the third episode of Marketing Nuggets, I talk about Social Media, my thoughts on using it in your language business, and how to decide which platforms to be on. I open up about the fact that for my language training business, ProLingua Global, I'm not using social media that much. In fact, I don't even … Continue reading Social Media: Which platforms should I spend time on, and which ones should I happily ignore?
In the second episode of Marketing Nuggets, I talk about Email Marketing, a super powerful tool that you can use to stay in touch with your existing clients and also with your potential clients.
Simple Online Marketing for Language Professionals who don’t get and don’t do tech. That's Thrive Online, my new passion project that I'm excited to launch.
Marketing Nuggets with Gabriella Ferenczi is a new place where you'll find easy to digest short episodes on the practical aspects of simple online marketing - with language freelancers, language professionals in mind.
I'm getting ready to speak at a fab online festival next week, organised by the amazing Timea Kadar FCIM. The lineup is just brilliant and I’m thrilled to be among the presenters.
I’m knee deep in cooking up something special, and I can’t describe how pumped I am.
The number 1 skill every small business owner has to master who wants to run a profitable business is ... marketing. It is a vital skill that can make or break any business. There are so many creative people I know who have an amazing product or service on offer, yet they struggle to make a sale. They get … Continue reading The number 1 skill every small business owner has to master
When you engage a web developer and graphic designer to create a website for you, there is one crucial aspect that left ignored, your business will pay the price for it. I'm talking about these two questions: Will you (or your marketing person) be able to update the content as and when you please? Will … Continue reading Avoid this costly mistake when building a website
Good writing skills are essential when telling customers what you do both on- and offline. The words you use when selling your products or services are the lifeblood of your business. Yet, so many business owners have nightmares even thinking about writing, or they think they’re great but in fact, their copy is rather unoriginal … Continue reading Writing for your business – 5 tips