3 misconceptions about starting your own business

In other words: Don’t fall for these fictions …

Starting a business is definitely not for everybody. Running a successful business requires ENORMOUS dedication, perseverance, endurance, motivation, passion, time, energy, responsibility, sacrifice, spontaneity, improvisation … I could go on and on.

I often hear people saying that they want to quit their job because they want more free time, they want to do their own thing, they’re fed up with their boss, or they have a great idea that they want to pursue and are 100% sure that customers would flock to it.

Here’s my take on these 3 misconceptions, based on my experiences.

1. I’ll have more free time.

No, you won’t. Especially not at the beginning.

You’ll have perhaps more flexibility and therefore it might seem that you have more free time, but it’s a false sensation.

If you want to make your business work, you’ll work your socks off, and that often means working exceptionally long hours. The good news is that if you do what you love and are willing to learn constantly, you’ll enjoy it so much that time will fly and it won’t feel like a typical working day.

Building systems will help organise your time effectively and create more real free time for you, but if you’re anything like me, you’ll use that free time to get to know more people, go to business events and hang out with like-minded individuals. This provides some much-needed fuel and inspiration to go on and make a difference with your business.

2. I won’t have a boss.

Your customer is your boss, and they can fire you anytime!

Plus, if you have a team, it’s a huge responsibility that you’re taking on. As Simon Sinek said in his book Leaders eat last:

‘Leadership is not a licence to do less; it is a responsibility to do more.’

3. I have a great idea, customers will flock to it.

Ideas are worthless. Implementation is everything.

This is one of my favourite one-liners by  Daniel Priestley. And implementation means taking constant action, thinking outside the box, be willing to twist things around and listening to your market, working out systems and working on efficiencies.

Also, communicating your idea effectively and in a way that will make your prospects flock to it is a skill that many business owners think they possess but sales numbers might suggest otherwise. It’s a skill anyone can learn, or at least have someone in their team who can help.

I’m going to land this plane on a tweetable that is my mantra these days:

Entrepreneurship is living a few years of your life like most people won’t so that you can spend the rest of your life like most people can’t.

Now, I’d love to hear your thoughts. Do any of these three points resonate with you? What other misconceptions have you come across that you could share with us? If you have more to say on this topic, please do.

Thank you so much for reading, and I hope to catch you next time.

Love,

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