In this week’s podcast, Nathalie Danon joins Gabriella Ferenczi to discuss marketing, business, delegating vs outsourcing, and why resilience and a vivid imagination are vital skills when it comes to marketing our language business.
On the day of the UK’s component of the European Parliament Elections I was interviewed live for a Hungarian news channel called HirTV. It was a very interesting experience to see how a brilliant news reporter works live and what sort of linguistic and other challenges one has to overcome in split seconds, when in front of the camera. Here’s what I said – and what I didn’t have time to say …
A few weeks ago, I was asked to comment on the results of an interesting research that was conducted by Vervesearch, an international marketing agency in collaboration with GoCompare. They took 10 of the world’s languages that you can regularly hear spoken in the UK and tasked 1000 Britons with recognising them. The objective was to…… Continue reading Ear for language – my thoughts on an exciting survey
While machines may move quicker than us, they miss what makes our species really special: our ability to trust, cooperate, create and innovate. “If we do not change the way we teach, 30 years from now, we’re going to be in trouble,” said Jack Ma, founder of Alibaba Group, China’s e-commerce giant at Davos 2018.…… Continue reading Education will help humanity thrive
This is the short story of a famous marketing blunder / urban myth in the 1970s. It can teach us a lot about the importance of cultural sensitivity and the dos and don’ts when doing business internationally … First of all, the actual story: Swedish vacuum manufacturer Electrolux sold products successfully in the UK using the slogan “Nothing…… Continue reading Nothing sucks like Electrolux
The number 1 skill every small business owner has to master who wants to run a profitable business is … marketing. It is a vital skill that can make or break any business. There are so many creative people I know who have an amazing product or service on offer, yet they struggle to make a sale. They get…… Continue reading The number 1 skill every small business owner has to master
In other words: Don’t fall for these fictions … Starting a business is definitely not for everybody. Running a successful business requires ENORMOUS dedication, perseverance, endurance, motivation, passion, time, energy, responsibility, sacrifice, spontaneity, improvisation … I could go on and on. I often hear people saying that they want to quit their job because they…… Continue reading 3 misconceptions about starting your own business