Paid advertising – you might say that it’s just way too complicated, too techy. You might say that there are agencies who specialise in doing paid ad campaigns for you. Why would you want to learn how to do it yourself?
I hear you.
You know, we always have 2 options:
1. Hire it out
2. Learn this skill and pay ourself for life.
Even if you prefer to hire it out, wouldn’t it make sense to know at least the basics? So you can ask the right questions when it comes to deciding who to hire it out to? So you are not scammed and sold something you really don’t need.
For that, it helps if you understand the basics.
The best thing: it’s not rocket science.
Tune in to this week’s Marketing Nugget to learn more:
Once you’ve had a chance to listen, let me know in the comments below:
How do you feel about using paid ads to get in front of your potential clients? Have you tried Google, Facebook or LinkedIn’s advertising platforms in your language business? Any lessons learnt?
And while you’re here, don’t leave without having a look at this:
Free marketing resources to help language professionals set up a professional online presence that generates clients.
As always, thank you for reading, thank you for listening.