Why we all need to understand the basics of SEO (and why it would be better to call it OCC: ‘Optimising Content for Clients’)

In this week’s podcast, holistic brand designer and digital marketing strategist Kriszti Nagy joins Gabriella Ferenczi to discuss the tricks of online marketing, with a special focus on SEO – aka Search Engine Optimisation.

Kriszti explains why we should all think about user experience whenever we’re doing anything on our website, eg. writing a blog, or optimising some web pages. Her message:

Always be optimising. Not only for Google but first and foremost, for our clients.

She shares why we need to think about Google or other search engines as our partners. And why we should always strive to understand more about how our target audience finds our website, and once they do land on our website, what we can do to make sure they enjoy using it.

We also talk about spending money on ads and where many of us can go wrong about it. And towards the end of the conversation, Kriszti offers some very practical advice on what sort of blogs we can create to bring more of our target audience into our own online universe so we can then turn them into paying clients.

To watch the interview on Thrive Online’s new Youtube channel, click on this link or just hit the play button:

If you prefer to listen to our conversation, then it’s this way:

Kriszti mentions some great online tools in our conversation. Here they are:

https://answerthepublic.com/
https://keywordseverywhere.com/

A must-watch, must-listen episode for language professionals who want to understand more about the basic principles of how to create Google and customer friendly web content. 

More about Kriszti:

Architect turned holistic brand designer and digital marketing strategist.

Mapping Unclonable® customer journeys (website launching soon).

Co-founder of multiple award-winning tea brand Tea Shirt®: https://tea-shirt.co.uk) (I personally tried and tested over 10 different teas and can confirm they’re absolutely amazing.)

Cheerleader for creative women achieving accelerated growth on Shopify, soon launching a group coaching program:  https://www.facebook.com/groups/breakthroughbrigade

And while you’re here, don’t leave without having a look at this:

Th

Thrive Online

Free marketing resources to help
language professionals to set up an online presence
that generates clients.

As always, thank you for reading, thank you for listening.

Love,

Let’s make something beautiful together.

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