‘Must click’ buttons and low commitment language. The power of the right CTA

In this week’s podcast, Paul Sallaway joins Gabriella Ferenczi to talk about the key ingredient that will help you turn more website visitors into customers: CTA or Call to Action.

Paul is an educational consultant and founder of BabelTEQ, a company that offers independent online language teachers the sales funnel tools they need to grow and manage their business.

In our conversation, we talk about why having a website is just like having a business card. Just because it’s nice it won’t mean that it will bring you any business.

We talk about sales which – according to Paul, is no longer about persuasion. He defines sales as a process of facilitating next steps.

Paul then explains in layman terms what a call to action aka CTA is and why it’s so important to get it right.

As he puts it:

building a funnel is all about building a relationship with our website visitors. It’s about moving people through the customer journey, and building up the know-like-trust factor. It shouldn’t feel salesy. On the contrary. If we’re the right fit for them, they’ll want to get in touch. It should just feel natural.

Tune in to find out more.

To watch the interview on Thrive Online’s Youtube channel, click this link or just hit the play button:

If you prefer to listen to our conversation, then it’s this way:

A must-watch, must-listen episode for language professionals who want to understand more about making their website more customer-focused and easy-to-navigate.

Paul’s blog that we mention in the podcast is this: https://www.babelteq.com/get-more-esl-students-calls-to-action/

More about Paul:

Paul Sallaway arrived in Japan in the early 2000’s with the goal of teaching Business English and since that time has taught more than 10,000 ESL lessons to adult English learners.

He has also been a self-employed web design and web marketing consultant since 2008.

In 2020 he launched a new project, BabelTEQ which offers independent online ESL teachers the sales funnel tools they need to grow and manage their business.

He is passionate about WordPress consulting, online marketing and using the power of the internet to help people achieve their dreams.

To find out more about Paul and his work, visit the following links: https://www.babelteq.com/

If you’ve had a chance to watch or listen to our conversation, tell us: Did you have any ahas? If so, what is the single biggest insight you’re taking away and actioning – today?

Leave a comment below and let us know.

Remember – ideas are great, but the power is in the implementation.


And while you’re here, don’t leave without having a look at this:


Thrive Online

Free marketing resources to help
language professionals (and other professional service providers) to set up an online presence
that generates clients.

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