Cultures, languages and why ancient wisdom matters in the modern world

“A language […] is not merely a set of grammatical rules or a vocabulary. It is a flash of the human spirit, the vehicle by which the soul of each particular culture comes into the material world. Every language is an old-growth forest of the mind, a watershed of thought, an ecosystem of spiritual possibilities.”…… Continue reading Cultures, languages and why ancient wisdom matters in the modern world

Don’t kill yourself trying to find the difference between der, die, das because it will simply NEVER HAPPEN … – An interview

In a new series, I’m interviewing clients and friends who moved to either Germany or Hungary and had to immerse themselves into language and culture all of a sudden. I ask them about their experiences, how long it took them to feel at home and learn the language, what challenges they faced and how they…… Continue reading Don’t kill yourself trying to find the difference between der, die, das because it will simply NEVER HAPPEN … – An interview

Nothing sucks like Electrolux

This is the short story of a famous marketing blunder / urban myth in the 1970s. It can teach us a lot about the importance of cultural sensitivity and the dos and don’ts when doing business internationally … First of all, the actual story: Swedish vacuum manufacturer Electrolux sold products successfully in the UK using the slogan “Nothing…… Continue reading Nothing sucks like Electrolux