In my very first podcast episode, I talk about why having your own website is essential to be able to make a living as a freelance language service provider.
Tag: Digital Marketing
Nothing sucks like Electrolux
This is the short story of a famous marketing blunder / urban myth in the 1970s. It can teach us a lot about the importance of cultural sensitivity and the dos and don’ts when doing business internationally … First of all, the actual story: Swedish vacuum manufacturer Electrolux sold products successfully in the UK using the slogan “Nothing…… Continue reading Nothing sucks like Electrolux
Why speaking English is simply not enough when doing business internationally
Fact: Good business relationships are more likely when both parties make the effort and try to understand each others’ points of view, including language and culture. I recently came across a brilliant new book called Linguanomics. It’s about the market potential of multilingualism, written by Gabrielle Hogan-Brun. Gabrielle takes us back in time to the…… Continue reading Why speaking English is simply not enough when doing business internationally
Books can change your life
I just came across this sentence and it struck me. How true – in our case, for sure! A little history When I was a child, I started to read before going to school. I was fascinated by the beautiful shape of letters and that they actually stood for and meant something. Bit by bit,…… Continue reading Books can change your life
Gabriella Ferenczi 