An opt-in offer is a valuable, relevant freebie that you offer your website visitors in exchange for their contact information.
A great freebie can do a lot of things for you. It establishes trust and goodwill with your new subscriber. It demonstrates that you care about your customer and that you understand them and their values, their world view. Tune in for more and learn how to decide what to offer as a freebie to your website visitors.
Building on the previous post on SEO, I’m sharing with you 3 further steps you can take to make sure your language business website is Google friendly – meaning, Google can find it easily and show it to people who’re looking for just you.
Good SEO is an art and science. And I’m not an expert by any means. But I’ve learnt some of the basics of SEO. I continue to learn about best practices. And I’ve also worked with SEO experts, so I know just a bit that is enough for me to get by, and to make sure my contents are as google friendly as possible. In this episode, I share with you 3 things I want you to pay attention to when you’re creating new content for your website.
There are so many wonderful language professionals I know who have an amazing service on offer, yet they struggle to find clients and make a sale. In the seventh episode of Marketing Nuggets, I explain what should be the right marketing mindset to let your voice be heard easily by the right audience.
You can spot cheap design from miles. And you certainly don’t want to look cheap. It just doesn’t send out the right message. But then how do you show up consistently, professionally, without spending a lot of money on original graphic design and without spending hours on end on platforms like Canva? In this 6th episode of Marketing Nuggets, I explain just that.
In the fifth episode of Marketing Nuggets, I highlight 2 typical mistakes I see fellow language professionals make when it comes to copywriting.
In the third episode of Marketing Nuggets, I talk about Social Media, my thoughts on using it in your language business, and how to decide which platforms to be on.
In my very first podcast episode, I talk about why having your own website is essential to be able to make a living as a freelance language service provider.