It is your responsibility to find your target market

There are so many wonderful language professionals I know who have an amazing service on offer, yet they struggle to find clients and make a sale. In the seventh episode of Marketing Nuggets, I explain what should be the right marketing mindset to let your voice be heard easily by the right audience.

The power of original, professional design – and how to avoid Canva overwhelm

You can spot cheap design from miles. And you certainly don’t want to look cheap. It just doesn’t send out the right message. But then how do you show up consistently, professionally, without spending a lot of money on original graphic design and without spending hours on end on platforms like Canva? In this 6th episode of Marketing Nuggets, I explain just that.

You have a great service, a great product. Paid advertising is like paying for postage to get it delivered to the right people

Paid advertising – you might say that it’s just way too complicated, too techy. You might say that there are agencies who specialise in doing paid ad campaigns for you. Why would you want to learn how to do it yourself? Read on for more.