This is the short story of a famous marketing blunder / urban myth in the 1970s. It can teach us a lot about the importance of cultural sensitivity and the dos and don'ts when doing business internationally ... First of all, the actual story: Swedish vacuum manufacturer Electrolux sold products successfully in the UK using the slogan "Nothing … Continue reading Nothing sucks like Electrolux
Fact: Good business relationships are more likely when both parties make the effort and try to understand each others’ points of view, including language and culture. I recently came across a brilliant new book called Linguanomics. It's about the market potential of multilingualism, written by Gabrielle Hogan-Brun. Gabrielle takes us back in time to the … Continue reading Why speaking English is simply not enough when doing business internationally
The number 1 skill every small business owner has to master who wants to run a profitable business is ... marketing. It is a vital skill that can make or break any business. There are so many creative people I know who have an amazing product or service on offer, yet they struggle to make a sale. They get … Continue reading The number 1 skill every small business owner has to master
Good writing skills are essential when telling customers what you do both on- and offline. The words you use when selling your products or services are the lifeblood of your business. Yet, so many business owners have nightmares even thinking about writing, or they think they’re great but in fact, their copy is rather unoriginal … Continue reading Writing for your business – 5 tips
Or: Why you absolutely must have your own website – however small your business is. Facebook announced that it was going to change its news feed algorithm on 29th June 2016 - potentially a huge blow to the marketing strategy of small and medium sized businesses. It’s nearly a month now, and if you run … Continue reading Why it’s not enough to be on Social Media if you run a business
Similarities between a good teacher and a good marketer.
You have a great idea, a product or service that you truly believe in and it could help people make their lives better. FANTASTIC! You have done your fair bit of market research, and you find that it already exists in some shape or form. SH*T! Doubt creeps in: It’s not unique enough. It’s been … Continue reading Finding your own voice
I just came across this sentence and it struck me. How true – in our case, for sure! A little history When I was a child, I started to read before going to school. I was fascinated by the beautiful shape of letters and that they actually stood for and meant something. Bit by bit, … Continue reading Books can change your life