Marketing is useless. (Unless you have a solid business strategy)

In this week’s podcast, Nathalie Danon joins Gabriella Ferenczi to discuss marketing, business, delegating vs outsourcing, and why resilience and a vivid imagination are vital skills when it comes to marketing our language business.

Nathalie Danon is an award-winning language entrepreneur, business coach and mentor for language professionals.

In this interview, she shares how she grew from being a language teacher to establishing The Vici Language Academy in Berkshire.

She talks about what marketing channels they use to advertise their services at the academy. She talks honestly about successful marketing campaigns that worked well. And she also opens up about some marketing failures which provided valuable lessons.

Nathalie then shares her recipe as to how she decides which tasks she delegates to a marketing agency or someone on her team, and which ones she prefers to keep to herself.

And she explains why marketing without a solid business strategy is just a waste of time and money.

Tune in to find out more.

To watch the interview on Thrive Online’s new Youtube channel, click on this link or just hit the play button:

If you prefer to listen to our conversation, then this way please:

A must-watch, must-listen episode for all language professionals who work freelance and run their language business.

To find out more about Nathalie, visit

And while you’re here, don’t leave without having a look at this:


Thrive Online

Free marketing resources to help
language professionals (and other professional service providers) to set up an online presence
that generates clients.

As always, thank you for reading, thank you for listening.


Let’s make something beautiful together.

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