The first of a new blog series called “The Bookshelf of a Curious Mind,”. The first review focuses on Abhishek Borah’s “Mine Your Language,” which explores how language influences marketing and consumer behaviour through text mining and linguistic profiling.
Tag: Digital Marketing, Honestly
Marketing tips, ideas and lessons I’ve learnt, often the hard way …
Make your language coaching website a client magnet
The gist of my talk at the upcoming 2nd International Language Coaching Conference in Paris. Do join!
Why your marketing copy needs to ditch academic, clever-sounding jargon, ASAP
In this post, we’ll explore the differences between academic and marketing writing, and I’ll share some tips on creating effective copy that connects with your audience.
Dear Diary, what’s up with this whole marketing?
Iza’s take on what she’s learnt about modern online marketing during her 5-month internship.
How to come up with ideas when you write. Let’s open Pandora’s box together.
Agne Simulynaite shares her thoughts on how she tackles writer’s block when approaching a content marketing task.
A glimpse into the world of event planning: 9 steps to help you organise an event starting from point zero
Event planning might look easy and simple to the eyes of those who attend, but behind the scenes there’s quite a lot going on. These 9 steps will help you organise an event starting from point zero.
Thrive Online
Simple Online Marketing for Language Professionals who don’t get and don’t do tech. That’s Thrive Online, my new passion project that I’m excited to launch.
The number 1 skill every small business owner has to master
The number 1 skill every small business owner has to master who wants to run a profitable business is … marketing. It is a vital skill that can make or break any business. There are so many creative people I know who have an amazing product or service on offer, yet they struggle to make a sale. They get…… Continue reading The number 1 skill every small business owner has to master
Writing for your business – 5 tips
Good writing skills are essential when telling customers what you do both on- and offline. The words you use when selling your products or services are the lifeblood of your business.
Why it’s not enough to be on Social Media if you run a business
Or: Why you absolutely must have your own website – however small your business is.
Gabriella Ferenczi 