The number 1 skill every small business owner has to master who wants to run a profitable business is … marketing. It is a vital skill that can make or break any business.
There are so many creative people I know who have an amazing product or service on offer, yet they struggle to make a sale. They get so excited about starting a business, creating and growing but with not knowing how to do effective, results driven marketing, they are not getting results. At best, they get frustrated and discouraged, at worst they feel like a failure and are ready to throw in the towel.
I firmly believe that in business, nothing happens until you make a sale. No sales = no business. It doesn’t matter how fantastic your product or service is, if no-one knows about them, no-one will buy them.
Fact: No matter how passionate, smart and talented you are, if you don’t know how to systematically attract people to your business, build trust with them and elegantly turn them into happy paying customers, you are finished.
Yet, so many times I feel people are opposed to marketing, think it is something pushy, scammy. But the kind of marketing I like is very different.
I believe that good, modern marketing is as much an art as it is a science. It is inspiring people to take positive action. It is about building trust and giving value first – way before asking for sales. It’s about helping people make informed, wise decisions based on what’s best for them.
And therefore, if you have a product or a service that makes a difference to other people’s lives, something you truly believe in, you are responsible to get it in front of the people you are meant to serve.
Imagine this:
If you knew the cure for cancer, would you have any hesitation to market it? Would you expect people to come and find you? Of course you wouldn’t.
If you don’t know how to communicate to your audience and market effectively, you take away from people who need you. It is our job to find our target market whose needs we can serve genuinely and honestly.
What can you do to be better at modern marketing? In a series of blog posts, I’ll share with you some nuggets that I’ve learnt along the way of building my little businesses, not pretending that I know it all – in fact, I still consider myself to be an enthusiastic newbie who is eager to learn and share.
Now, I’d love to hear from you. When it comes to marketing, what is it that you find the most difficult? Is it writing for your business? Is it defining clearly who your audience is?
Please share your thoughts in the comments below.
Thank you so much for reading.
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Gabriella Ferenczi 