Where is the line between political communication and psychological manipulation? This post explores the role of Hungary’s advertising industry during the Orbán era, examining propaganda, fear-based campaigns, public money, and the ethical responsibility of creatives and agencies.
Tag: politics
The banality of silence | What just happened in Hungary
How did silence become part of the system? This post explores media control, quiet complicity, and the difficult questions Hungary now faces as people begin to speak.
Two realities: Political marketing in parallel worlds | What just happened in Hungary
How do you build an alternate reality? This post looks at the communication strategies, media ecosystems, and narratives that allowed two versions of truth to coexist in Hungary.
What just happened in Hungary
The 16-year Orbán era is officially over. And I mean – OVER. As the reality starts to sink in, Hungarians are facing something rare: an opportunity, and a responsibility, to close a chapter with dignity and begin healing. In this 4-part series, I’m reflecting on how I saw what just happened. I’m looking at it…… Continue reading What just happened in Hungary
Gabriella Ferenczi 