In other words: Don’t fall for these fictions … Starting a business is definitely not for everybody. Running a successful business requires ENORMOUS dedication, perseverance, endurance, motivation, passion, time, energy, responsibility, sacrifice, spontaneity, improvisation … I could go on and on. I often hear people saying that they want to quit their job because they…… Continue reading 3 misconceptions about starting your own business
Category: Digital Marketing, Honestly
Marketing tips, ideas and lessons I’ve learnt, often the hard way …
Avoid this costly mistake when building a website
When you engage a web developer and graphic designer to create a website for you, there is one crucial aspect that left ignored, your business will pay the price for it. I’m talking about these two questions: Will you (or your marketing person) be able to update the content as and when you please? Will…… Continue reading Avoid this costly mistake when building a website
Writing for your business – 5 tips
Good writing skills are essential when telling customers what you do both on- and offline. The words you use when selling your products or services are the lifeblood of your business.
Why it’s not enough to be on Social Media if you run a business
Or: Why you absolutely must have your own website – however small your business is.
How to create great online surveys
Using a customer satisfaction survey in your business will give you some valuable insights and lead you to make better decisions for your company and your customers. A great business survey creates a comfortable distance between you and your customers and allows you both to take a look at your work relationship from a more…… Continue reading How to create great online surveys
9 Lessons I’ve learnt since starting this website
I couldn’t agree more with the brilliant Marie Forleo. So here is her bit of wisdom, one more time: “Clarity comes from engagement, not thought.” I tested this idea in the past month, and can confirm it’s super true! These are the 9 lessons I’ve learnt since starting this website/blog a month and a day…… Continue reading 9 Lessons I’ve learnt since starting this website
Teaching & Marketing – what’s so similar between the two?
Similarities between a good teacher and a good marketer.
Finding your own voice
You have a great idea, a product or service that you truly believe in and it could help people make their lives better. FANTASTIC! You have done your fair bit of market research, and you find that it already exists in some shape or form. SH*T! Doubt creeps in: It’s not unique enough. It’s been…… Continue reading Finding your own voice
You cannot not communicate – so you better do it right …
Such a complex topic. Communication. One of my favourites. And this is why: “Your ability to communicate with others will account for fully 85% of your success in your business and in your life.” Brian Tracy As a teacher and marketing specialist, I practice communication at work. As a wife, daughter, sister, friend etc, I…… Continue reading You cannot not communicate – so you better do it right …
Gabriella Ferenczi 