Tag: Marketing & Business

Why speaking English is simply not enough when doing business internationally

Fact: Good business relationships are more likely when both parties make the effort and try to understand each others’ points of view, including language and culture.  I recently came across a brilliant new book called Linguanomics. It’s about the market potential of multilingualism, written by Gabrielle Hogan-Brun. Gabrielle takes us back in time to the…… Continue reading Why speaking English is simply not enough when doing business internationally

The number 1 skill every small business owner has to master

The number 1 skill every small business owner has to master who wants to run a profitable business is … marketing. It is a vital skill that can make or break any business. There are so many creative people I know who have an amazing product or service on offer, yet they struggle to make a sale. They get…… Continue reading The number 1 skill every small business owner has to master

Finding your own voice

You have a great idea, a product or service that you truly believe in and it could help people make their lives better. FANTASTIC! You have done your fair bit of market research, and you find that it already exists in some shape or form. SH*T! Doubt creeps in: It’s not unique enough. It’s been…… Continue reading Finding your own voice

Books can change your life

I just came across this sentence and it struck me. How true – in our case, for sure! A little history When I was a child, I started to read before going to school. I was fascinated by the beautiful shape of letters and that they actually stood for and meant something. Bit by bit,…… Continue reading Books can change your life