How to avoid the spam/promo folder and reach people’s inboxes with our emails

In this week’s podcast, email marketing expert Adrian Savage joins Gabriella Ferenczi to discuss all things email marketing.

Adrian explains why and how open rates matter, why authentication of your email marketing tools is crucial, and how you can nurture your reputation as an email marketer to increase the likelihood of your emails landing in people’s inboxes rather than the dreaded spam or even promotion folder.

He shares why ‘unsubscribes’ can actually be a good thing, why it’s important to only send emails to people who’ve opened your emails recently, and why you don’t want your emails to look too pretty.

As he puts it:

Unsubscribes are actually doing you a favour.

We also talk about how much is too much or too little in terms of content, how often we should send emails to our subscribers.

He shares the lessons he learnt from his experiment of sending emails every single day in February this year.

Adrian also mentions why social links in your email marketing are a big no-no.

To watch the interview on Thrive Online’s new Youtube channel, click on this link or just hit the play button:

If you prefer to listen to our conversation, then it’s this way:

A must-watch, must-listen episode for language professionals who want to grow their email list, build trust and nurture the relationship with their prospects through email marketing.

More about Adrian:

Adrian Savage is a dad, a geek and an entrepreneur. He left the corporate world 9 years ago and first became a marketing automation consultant and developer, working with Infusionsoft and ActiveCampaign. He now specialises in email deliverability, helping clients avoid the spam folder, double their open rates and ultimately be heard more.
He’s created a number of online platforms including Deliverability Dashboard, which helps users find out how well they’re managing their emails.

His free Email Health Check quickly and simply shows you how well your emails are performing and his free RACE Method Checklist clearly and simply explains the most important steps you can take to improve your own email reputation and get more emails in front of your audience.

To find out more about Adrian and his work, visit the following links:

Company Website:
The RACE Method Checklist:
Email Health Check:

And while you’re here, don’t leave without having a look at this:


Thrive Online

Free marketing resources to help
language professionals (and other professional service providers) to set up an online presence
that generates clients.

As always, thank you for reading, thank you for listening.


Let’s make something beautiful together.

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