An opt-in offer is a valuable, relevant freebie that you offer your website visitors in exchange for their contact information.
A great freebie can do a lot of things for you. It establishes trust and goodwill with your new subscriber. It demonstrates that you care about your customer and that you understand them and their values, their world view. Tune in for more and learn how to decide what to offer as a freebie to your website visitors.
Category: Marketing & Business
Tips for a Google friendly & User Friendly Website
Building on the previous post on SEO, I’m sharing with you 3 further steps you can take to make sure your language business website is Google friendly – meaning, Google can find it easily and show it to people who’re looking for just you.
Show up on Google without paying a penny. Time to talk SEO
Good SEO is an art and science. And I’m not an expert by any means. But I’ve learnt some of the basics of SEO. I continue to learn about best practices. And I’ve also worked with SEO experts, so I know just a bit that is enough for me to get by, and to make sure my contents are as google friendly as possible. In this episode, I share with you 3 things I want you to pay attention to when you’re creating new content for your website.
It is your responsibility to find your target market
There are so many wonderful language professionals I know who have an amazing service on offer, yet they struggle to find clients and make a sale. In the seventh episode of Marketing Nuggets, I explain what should be the right marketing mindset to let your voice be heard easily by the right audience.
The power of original, professional design – and how to avoid Canva overwhelm
You can spot cheap design from miles. And you certainly don’t want to look cheap. It just doesn’t send out the right message. But then how do you show up consistently, professionally, without spending a lot of money on original graphic design and without spending hours on end on platforms like Canva? In this 6th episode of Marketing Nuggets, I explain just that.
2 Common Copywriting Mistakes to Avoid
In the fifth episode of Marketing Nuggets, I highlight 2 typical mistakes I see fellow language professionals make when it comes to copywriting.
You have a great service, a great product. Paid advertising is like paying for postage to get it delivered to the right people
Paid advertising – you might say that it’s just way too complicated, too techy. You might say that there are agencies who specialise in doing paid ad campaigns for you. Why would you want to learn how to do it yourself? Read on for more.
Social Media: Which platforms should I spend time on, and which ones should I happily ignore?
In the third episode of Marketing Nuggets, I talk about Social Media, my thoughts on using it in your language business, and how to decide which platforms to be on.
Email marketing: A great tool to stay in touch with people who say, “Yes, please, I want to hear from you, I’m just not yet ready to buy from you.”
In the second episode of Marketing Nuggets, I talk about Email Marketing, a super powerful tool that you can use to stay in touch with your existing clients and also with your potential clients.
Your website is your best salesperson — working for you 24/7
In my very first podcast episode, I talk about why having your own website is essential to be able to make a living as a freelance language service provider.
Gabriella Ferenczi 