A personal update from me during Corona times

First and foremost, I hope you, your family, and loved ones are safe and well. 🙏 I’m in London, in our apartment, with husband. We cancelled all travel plans, we closed our hair and beauty salon, and we’re prepared to hunker down inside for the next 6-12 weeks, or as long as needed. We are determined to…… Continue reading A personal update from me during Corona times

What a year it’s been …

2018 was full of ups and downs, challenges and successes, surprises and disappointments, sad and joyous moments, and the occasional overwhelm. I’ve not really had any goals or plans that I stuck to. I let most things evolve spontaneously, went with the flow and listened to my intuition. My highlights from 2018: Seeing my clients…… Continue reading What a year it’s been …

Nothing sucks like Electrolux

This is the short story of a famous marketing blunder / urban myth in the 1970s. It can teach us a lot about the importance of cultural sensitivity and the dos and don’ts when doing business internationally … First of all, the actual story: Swedish vacuum manufacturer Electrolux sold products successfully in the UK using the slogan “Nothing…… Continue reading Nothing sucks like Electrolux

The number 1 skill every small business owner has to master

The number 1 skill every small business owner has to master who wants to run a profitable business is … marketing. It is a vital skill that can make or break any business. There are so many creative people I know who have an amazing product or service on offer, yet they struggle to make a sale. They get…… Continue reading The number 1 skill every small business owner has to master