The first of a new blog series called “The Bookshelf of a Curious Mind,”. The first review focuses on Abhishek Borah’s “Mine Your Language,” which explores how language influences marketing and consumer behaviour through text mining and linguistic profiling.
Category: Marketing & Business
Make your language coaching website a client magnet
The gist of my talk at the upcoming 2nd International Language Coaching Conference in Paris. Do join!
Why your marketing copy needs to ditch academic, clever-sounding jargon, ASAP
In this post, we’ll explore the differences between academic and marketing writing, and I’ll share some tips on creating effective copy that connects with your audience.
Why active listening is one of the most underrated and most powerful things you can do for your business
In this podcast episode, linguist and communications consultant Eloise Leeson joins Gabriella Ferenczi to discuss linguistics and marketing, and how using the power of words can help us connect with the kind of clients we want to work with.
‘Must click’ buttons and low commitment language. The power of the right CTA
In this week’s podcast, Paul Sallaway joins Gabriella Ferenczi to talk about the key ingredient that will help you turn more website visitors into customers: CTA or Call to Action.
Dear Diary, what’s up with this whole marketing?
Iza’s take on what she’s learnt about modern online marketing during her 5-month internship.
How to come up with ideas when you write. Let’s open Pandora’s box together.
Agne Simulynaite shares her thoughts on how she tackles writer’s block when approaching a content marketing task.
Copy & Design: How to avoid looking fancy at the expense of clarity
In this week’s podcast, Connor Kane joins Gabriella Ferenczi to talk about the power of clear and effective communication and the principle of keeping things simple when it comes to website design and copy.
A glimpse into the world of event planning: 9 steps to help you organise an event starting from point zero
Event planning might look easy and simple to the eyes of those who attend, but behind the scenes there’s quite a lot going on. These 9 steps will help you organise an event starting from point zero.
Linguistics in Sales and Marketing – an interesting conversation with Eloise Leeson
Just came across this conversation with linguist and communication consultant Eloise Leeson, and thought it needed to be shared here with you. I’ll definitely want to revisit this video again and again.
Gabriella Ferenczi 