Category: Marketing & Business

Nothing sucks like Electrolux

This is the short story of a famous marketing blunder / urban myth in the 1970s. It can teach us a lot about the importance of cultural sensitivity and the dos and don’ts when doing business internationally … First of all, the actual story: Swedish vacuum manufacturer Electrolux sold products successfully in the UK using the slogan “Nothing…… Continue reading Nothing sucks like Electrolux

Why speaking English is simply not enough when doing business internationally

Fact: Good business relationships are more likely when both parties make the effort and try to understand each others’ points of view, including language and culture.  I recently came across a brilliant new book called Linguanomics. It’s about the market potential of multilingualism, written by Gabrielle Hogan-Brun. Gabrielle takes us back in time to the…… Continue reading Why speaking English is simply not enough when doing business internationally

The number 1 skill every small business owner has to master

The number 1 skill every small business owner has to master who wants to run a profitable business is … marketing. It is a vital skill that can make or break any business. There are so many creative people I know who have an amazing product or service on offer, yet they struggle to make a sale. They get…… Continue reading The number 1 skill every small business owner has to master

3 misconceptions about starting your own business

In other words: Don’t fall for these fictions … Starting a business is definitely not for everybody. Running a successful business requires ENORMOUS dedication, perseverance, endurance, motivation, passion, time, energy, responsibility, sacrifice, spontaneity, improvisation … I could go on and on. I often hear people saying that they want to quit their job because they…… Continue reading 3 misconceptions about starting your own business

Avoid this costly mistake when building a website

When you engage a web developer and graphic designer to create a website for you, there is one crucial aspect that left ignored, your business will pay the price for it. I’m talking about these two questions: Will you (or your marketing person)  be able to update the content as and when you please? Will…… Continue reading Avoid this costly mistake when building a website

So Gabi, what exactly do you do then?

German & Hungarian Language Coach, Marketing & Communication Strategist, Author, Blogger, Entrepreneur – that’s what you’d find on my business card today.
Some people say that it’s perhaps a little too much. Well, I tend to disagree :)

Answering the question ’What do you do?’

closeup of handshake

In other words: How to communicate effectively who you are and what you do … Whether you run your own business, maybe just starting out or you work for a company, the way you introduce yourself directly influences the way people perceive who you are. Yet, most people find it incredibly hard to answer this…… Continue reading Answering the question ’What do you do?’