My key takeaways from the workshops and conversations at the first International Language Coaching conference, with links to the speakers’ websites in case you’d like to follow their work more closely.
Author: gabriellaferenczi
A survey to fill in, please
Are you based in the UK and were born between 1980 – 1999? I am, and therefore I was a right fit to fill in this survey for my wonderful mentee Nina Thorn.
Why active listening is one of the most underrated and most powerful things you can do for your business
In this podcast episode, linguist and communications consultant Eloise Leeson joins Gabriella Ferenczi to discuss linguistics and marketing, and how using the power of words can help us connect with the kind of clients we want to work with.
‘Must click’ buttons and low commitment language. The power of the right CTA
In this week’s podcast, Paul Sallaway joins Gabriella Ferenczi to talk about the key ingredient that will help you turn more website visitors into customers: CTA or Call to Action.
Copy & Design: How to avoid looking fancy at the expense of clarity
In this week’s podcast, Connor Kane joins Gabriella Ferenczi to talk about the power of clear and effective communication and the principle of keeping things simple when it comes to website design and copy.
Linguistics in Sales and Marketing – an interesting conversation with Eloise Leeson
Just came across this conversation with linguist and communication consultant Eloise Leeson, and thought it needed to be shared here with you. I’ll definitely want to revisit this video again and again.
Why we all need to understand the basics of SEO (and why it would be better to call it OCC: ‘Optimising Content for Clients’)
In this week’s podcast, holistic brand designer and digital marketing strategist Kriszti Nagy joins Gabriella Ferenczi to discuss the tricks of online marketing, with a special focus on SEO – aka Search Engine Optimisation.
The USP is You – Timea Kadar’s new book is out
A book recommendation for fellow language professionals and for any entrepreneur who struggles to articulate how they are different to others. Here’s my review and some of my own take-aways from the book.
6 ideas to create time for what matters most
Featuring Carolina Lopes who spent 6 months with me as a personal assistant and back-office manager. She created time in my life I never new I had by optimising my work processes and by introducing me to a new calendar management system that works like a charm.
GRAPHIC DESIGN IN DIGITAL MARKETING. How to create simple yet effective designs for your brand
Featuring Lorenza Picco who excels at creating beautiful designs that are consistent with a company’s brand and values.
Gabriella Ferenczi 