There are so many wonderful language professionals I know who have an amazing service on offer, yet they struggle to find clients and make a sale. In the seventh episode of Marketing Nuggets, I explain what should be the right marketing mindset to let your voice be heard easily by the right audience.
Tag: Marketing & Business
Pursuing What You’re Meant To Do As A Language Teacher
The other day, I was interviewed by branding consultant Bryn Bonino. Bryn runs a website called Make a Leap. It’s a place where you’ll find many other inspiring interviews with language educators who made the leap from teacher to entrepreneur. I was so pleased to be the most recent interviewee of Bryn. She asked me…… Continue reading Pursuing What You’re Meant To Do As A Language Teacher
The power of original, professional design – and how to avoid Canva overwhelm
You can spot cheap design from miles. And you certainly don’t want to look cheap. It just doesn’t send out the right message. But then how do you show up consistently, professionally, without spending a lot of money on original graphic design and without spending hours on end on platforms like Canva? In this 6th episode of Marketing Nuggets, I explain just that.
2 Common Copywriting Mistakes to Avoid
In the fifth episode of Marketing Nuggets, I highlight 2 typical mistakes I see fellow language professionals make when it comes to copywriting.
You have a great service, a great product. Paid advertising is like paying for postage to get it delivered to the right people
Paid advertising – you might say that it’s just way too complicated, too techy. You might say that there are agencies who specialise in doing paid ad campaigns for you. Why would you want to learn how to do it yourself? Read on for more.
Social Media: Which platforms should I spend time on, and which ones should I happily ignore?
In the third episode of Marketing Nuggets, I talk about Social Media, my thoughts on using it in your language business, and how to decide which platforms to be on.
Email marketing: A great tool to stay in touch with people who say, “Yes, please, I want to hear from you, I’m just not yet ready to buy from you.”
In the second episode of Marketing Nuggets, I talk about Email Marketing, a super powerful tool that you can use to stay in touch with your existing clients and also with your potential clients.
Your website is your best salesperson — working for you 24/7
In my very first podcast episode, I talk about why having your own website is essential to be able to make a living as a freelance language service provider.
Thrive Online
Simple Online Marketing for Language Professionals who don’t get and don’t do tech. That’s Thrive Online, my new passion project that I’m excited to launch.
Nothing sucks like Electrolux
This is the short story of a famous marketing blunder / urban myth in the 1970s. It can teach us a lot about the importance of cultural sensitivity and the dos and don’ts when doing business internationally … First of all, the actual story: Swedish vacuum manufacturer Electrolux sold products successfully in the UK using the slogan “Nothing…… Continue reading Nothing sucks like Electrolux
Gabriella Ferenczi 